Instagram has managed to position itself as one of the Internet users and also of a large number of brands that have managed to reach more users in the largest photo and video social network. Instagram continues to innovate to provide more chances to advertise on your platform and now the carousel ads to Instagram Stories.
What are Carousel Ads
A little less than a year ago the , the format that has more than 300 million users a day. That is why we have been working to expand the possibilities of using this very popular function.
He allows to include up to 5 photos or videos formatted like a slideshow lasting up to 60 seconds in regular posts from business accounts on the social network. In this way users only have to swipe to access the content of all the images added in a single publication.
Now Instagram has announced that will take the Carousel Ads to Instagram Stories. Thus, Ads in Stories will no longer be limited to a photo or video, but instead now you can include three.
In fact, this feature was already available to users (not brands) on the platform, so it was a natural step to make it available to ads. susan rosethe director of product marketing for Instagram who the limit of three images or videos in Carousel Ads is just a starting point, so maybe in the near future more could be included.
Carousel Ads will be able to tell more creative and interesting stories
By tripling the number of images in an ad with Carousel Ads in Stories, brands will be able to Show more creativity in your campaignseliminating the need to include everything in a single 15-second video, as it is so far.
But even though more creative ads can be created, which can include a flipbook effect, the total playing time it will still be 15 seconds maximum, with a duration time between the photos or videos that are added of up to five seconds each.
the objective of the Carousel Ads is “create ad formats that look as native to Instagram as possible” . According to their figures, a third of the most viewed stories organically on Instagram have been published by brandsand 60% of the Stories are reproduced with sound.
In the new Carousel Ads, users will be able to interact in the same way as they would with any other story on Instagram: Pause, go back, or swipe forward to continue viewing the content.
Instagram commented that Carousel Ads they are in their beta phase and are already running with some brands including Gap, Coca Cola, Netflix and Paramount before expanding this new feature to all business accounts. you can find a
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