The is changing rapidly, especially due to the advancement of the Internet.
With a quick search with the cell phone, valuable information can be obtained about a product that we want to acquire.
Therefore, to have the characteristics of a seller, you need to be prepared to lead the customer to the purchase decision.
If you already work with sales or want to, in this post, we are going to tell you 13 skills that every sales professional needs to develop to be successful and sell a lot!
These are the topics that we will address in this content:
#1. Define personal goals and do a continuous self-assessment
Feedback from your leaders is important, but to have the characteristics of a good salesperson, you must have your own performance control mechanisms.
Set goals and objectives personal It is essential for your growth.
In this way, you begin to prepare to do your planning, a topic that we will address shortly.
In addition, having clear goals helps you not lose focus and visualize the ultimate goal of a certain activity.
When we talk about goals, most people think of something long term. However, in addition to your annual and monthly goals, it is very important to also define your weekly and daily goals.
These personal goals serve both to define priorities as well as for consultation and reference.
It is also important that these goals have deadlines and that you strive to achieve them! That is directly related to your .
#two. plan yourself
Those who have the characteristics of a good salesperson are able to make the most of their time! For that, you need to create a work plan, that is, plan your daily tasks, be organized and define your actions.
To start the week in a structured way, reserve a moment to plan your activities, analyze the things you have pending and the personal and professional projects you need to develop.
Choose a day for that planning and spend 30 minutes structuring the following week. I like to do it on Sundays, which is normally a quieter and more restful day.
Get unfinished business out of your head and put it on your agenda. Use it as a time organizer.
And remember that this weekly planning, if necessary, can be modified during the week.
#3. have autonomy
Autonomy is nothing more than being able to change your tasks freely and efficiently, having the knowledge to make your decisions, and thus propose and seek solutions for your business.
This does not mean that you are going to go over your manager or the other superiors of the company, quite the opposite.
Here is a list of 7 important characteristics of a self-employed professional:
- He knows how far he can go;
- Is focused on problem solving;
- Choose best practices to make your job easier;
- You are free to converse with your leaders without fear;
- He is productive and works hard;
- Always develop new skills;
- It reinvents itself and creates new ways of working.
#4. have a sense of urgency
To start talking about this topic, we are going to show what having a sense of urgency is not:
- It is not leaving everything to the last minute;
- It is not despair;
- It is not skipping planning stages;
- It’s not getting stressed over any problem that changes your plans;
- It is not making decisions without thinking.
Proactive people have a differentiated sense of urgency, since they manage to perceive the demands before someone asks for them.
Having a sense of urgency is recognizing the need to resolve outstanding issues as quickly as possible to be available for the next sale.
It is optimizing your time, prioritizing what is important and getting more done in less time!
#5. Be careful with your emotional intelligence
We have two different types of intelligence: rational and emotional.
Emotional refers to the way people deal with their own emotions and those of the people around them.
People who have the characteristics of a good salesperson must have the ability to understand and control their emotions.
As a consequence, they will feel more confident to provide good quality care, create relationships and thus be more efficient and increase their performance.
Remember: negative emotions destroy attention and concentration, affecting cognitive ability.
#6. Stay updated
The sales professional should never base his work only on achieving his goals, since these are a consequence of his performance. And his performance also depends on staying up to date with respect to the market in which he operates.
To stay up to date, you can:
- Search for new sales and approach tools;
- Know the market trends;
- Track changes in the profile of your target audience;
- Understand the business and the areas of your company;
- ;
- Identify and prepare for what can hurt sales.
Training, information and knowledge are the basis of your success – it is not enough to have talent and believe that it is enough.
The market is constantly going through changes, therefore, it is absolutely necessary to seek continuous training.
Insecurity is a very common feeling among sellers who do not have sufficient knowledge or skills and that can be a great impediment when negotiating with the client.
#7. Become a specialist in your product/service
You have to be the best in your segment!
Show your client that you really understand the market and what you are selling. Find out about the benefits and also about the improvement points of your product.
Show results, tell inspiring stories, offer relevant information and demonstrate real solutions to your audience. That will give you credibility and trust.
Tip: Deliver the most benefit from your product in the sales pitches you use on your sales pages, emails, etc.
#8. Learn to listen and communicate
Unlike the conventional sales style that is communicated through preconceived speeches, consultative selling is based on a very important skill: know how to listen.
Asking relevant questions and really understanding your client’s pain points is essential to work on your argument, focused on solving a real problem.
You need to build relationships and show that you really care about your customers.
The way you communicate says a lot about you. Therefore, be articulate, learn to converse and write in a clear, objective and correct manner, both with your client and with your work colleagues.
Also, it is important to remember that communication is not just about what you say. Pay attention to your body language and posture.
#9. learn to negotiate
Have something in mind: the client will always argue.
Therefore, you have to be creative and know how to use your arguments well in a negotiation.
Try to clearly present the benefits of the product/service and look for effective solutions for the client in order to reverse any negative arguments.
It is important that you manage to adapt your approach to what your client is going to argue without missing a beat. But don’t worry, anyone can develop the skill of trading with study and training!
#10. create connections
The sales environment is highly competitive, but also conducive to creating many connections, since it offers contact with many people.
Establishing healthy and trusting relationships with colleagues as well as with clients, suppliers and friends is essential to create good business opportunities.
You can attract people who can act on your or, in an exemplary way, create new products with another person, establishing a co-production relationship.
#eleven. Prospect
It is not enough just to serve customers, negotiate and finalize purchases.
Someone with the characteristics of a good salesperson is always looking for new business opportunities. Therefore, it is important to be on the lookout for opportunities and always recognize new customers.
When you participate in fairs, talks, courses and other events that favor the try to meet new people and show interest in your business.
Establish good quality connections with your network of contacts. Quality is more important than quantity. Think about it!
#12. follow up
Many sales professionals err in believing that the job ends the moment the consumer makes the purchase.
Follow-up is useful for measuring your customer’s satisfaction after the purchase.
Through monitoring, you will know, among other things, if they are using your product, how their experience is going, and you will be able to show them that you care about them.
This is a very important detail to maintain a good relationship with your client and ensure that they are committed to your brand and purchase other products/services.
#13. pause
Don’t forget that resting is also important, ok?
When you realize that you have many tasks accumulated and you are not delivering as much as you want, allow yourself a pause.
Excess can block your productivity and creativity.
Go for a coffee or water, have a little chat with a colleague, listen to music. Let your mind organize the ideas that are confused and then get back to work!
Never forget to take care of yourself, okay?
Well, did you like our tips? I hope they help you to have characteristics of a good seller in less time!
To further improve your skills, be sure to also read our post with .
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