It seems that the “click to call” functionality (call button, click-to-call button) AdWords ads is having significant success. The CTR has improved from 5 to 30% in advertisers who have used it. Consequently, the guys at Google have decided to expand their reach.
From now on, it has activated the service to the content network and for Apps. In other words, it is now possible to call the business not only in search ads, but also in context-targeted ads on any website that incorporates AdSense. Of course, instead of seeing the phone number, we see a call icon. The point is that an increase in CTR has been noticed even in the ad itself, to go to the advertiser’s website. According to Google, this new type of ad is liked by both users and advertisers.
Remember that to activate this functionality, we must follow two steps. First of all, have the option “All mobile devices” in campaign settings:
And secondly, the most important thing. Activate announcement phone extensions, in the same campaign configuration tab, where we will enter the business phone number. Then we can check the configuration in the newly created .
So, we are already beginning to see the first results of the one we were talking about a few weeks ago. As I already mentioned at the time, this functionality will solve more than one problem with call conversion tracking. For more information, I recommend reading the article.
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