You have probably heard about community managers and their important role in a company’s online marketing plan. But what exactly does a community manager do? Well, it is a function that emerged in recent years, when the increasing importance of social networks meant that many brands had the need to have professionals dedicated exclusively to managing these communication channels.
To get an idea of the impact that the work of a community manager has, just think about the number of followers a brand has on social networks: it can be hundreds, thousands or even millions of people (including customers and potential customers) . Therefore, This role is key to successfully carrying out the online marketing plan and ensuring that all initiatives in the area have the desired scope..
But the work of a does not end there: It is also responsible for thinking of new strategies and ways to reach more and more audience. for marketing content that a company creates. Let’s see some tricks to achieve it!
1. Explore formats that generate a lot of interaction
There are two formats that attract a lot of people’s attention and are easily viralizable: infographics and videos. In the first case, it is about presenting information (which often includes a lot of facts and figures and has a certain degree of complexity) in a visually attractive and simple way.
There are two tools that can help you design infographics without being a specialist: Y . On these platforms you will find many templates and resources to create this type of material like a true professional.
Videos are also useful for generating attention: keep in mind that YouTube is the second most searched site in the world, so you access a large audience there. Therefore, it may be interesting to record tutorials, interviews or a short video with useful information. This dynamic and visually appealing format is ideal for generating interactions and gaining new followers (just do not forget to include your brand logo and the address of your site in the video).
2. Research alternative channels
While using traditional channels (such as Facebook and Twitter) is key, at some point you may feel like you’ve exhausted your resources or just want to try something different. In any case, there are platforms that may not have been on your radar and are worth trying. Let’s see some:
- : With this tool you can publish content (whether text, audio or video) in a simple way and access a large community of users, which already exceeds 250 million. It is a good option to publish the things that, for different reasons, do not have a place in the other channels.
- : this platform, which was acquired by LinkedIn in 2012, is a tool used by more than 70 million people worldwide to search for information and interesting presentations. Therefore, it is presented as a great alternative to reach people interested in your content.
- : this is without a doubt one of the platforms of the moment. With Vine you will be able to create 6-second videos and take advantage of the large number of users (all the big brands already have their profiles on this network) to give your content visibility. It is very easy to use and its results may surprise you.
3. Schedule your posts in advance
A good community manager knows the importance of being ahead of what is to come. That’s why, it is important to have a calendar of publications on social networks to be able to anticipate and have enough material so that every day there is something new. Next, we show you 3 tools so you can easily program what you are going to publish on social networks:
- : it is one of the platforms most used by community managers. In its free plan, it allows you to program messages in up to 3 social profiles, including the possibility of accessing statistics and real-time monitoring of all interactions in each social network. The paid plan recently added the possibility of scheduling Instagram posts, something highly valued by companies.
- : It is an option with characteristics similar to Hootsuite, although a little more limited in terms of monitoring options and interaction with followers. A big plus is that allows you to schedule posts on Pinterest.
- : it is one of the newest and most interesting alternatives. In its free version, it allows you to connect with more social networks than Hootsuite and Buffer, since it includes some “difficult figures”, such as Tumblr, Pinterest and even Dropbox. On the other hand, it does not yet have integrated statistics.
4. Replicate the important news of the moment
An old tactic that often pays off: refer to some important event that everyone is talking about. But beware: it is important that you can use your ingenuity to link the theme with what you offer on your site. For example, when the Uruguayan player Luis Suárez bit an Italian rival in the 2014 soccer world cup, some food brands “raped” him on Twitter to tell him that if he was hungry, he could try his products.
In the same way, you can also look at hashtags most used and try to include them in your publicationsin order to achieve more visibility.
5. Identify the authorized voices in your sector
This is a point as difficult as it is important. Having the support or collaboration of some references in the sector can make your site’s traffic skyrocket.
First of all, you are going to have to do some research to identify who are those people that the public considers as authoritative voices. It will take some time and many visits to forums, blogs and groups, among other places, to find the specialists who tend to set trends and whose opinions are respected.
Once you know who they are, contact them and try to generate some kind of interaction with them.: interview them, invite them to write for your blog (in exchange, you can offer to write for theirs) or propose a link exchange. These are just a few examples, you can be as creative as you want! You will probably get some negatives but don’t be discouraged; In the long run you will be able to generate good contacts and make them bear fruit.
What did you think of these tips? If you are thinking about , put these tricks into practice and reach more people with the marketing-focused content you create.
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