What is the Hot Sale: everything you need to know

Hot Sale is an annual event that promotes online shopping with the intention of boosting the growth of ecommercebenefiting thousands of brands and businesses in Mexico and Latin America.

The Hot Sale is near! Have you bought anything during this promotional period? Without a doubt, it is a season that companies and buyers live from different perspectives. If you have a business and want to get on this wave of discounts, making the most of it, you have come to the right place.

Here I will explain everything you need to know about the Hot Sale, from the dates that this season covers, how to participate in this initiative and how to prepare your business to increase your sales and obtain the best possible results. Let’s get started! 🔥

What is the Hot Sale?

The Hot Sale is an annual event that promotes online shopping with the intention of boosting the growth of ecommerce, benefiting thousands of brands and businesses in Mexico and Latin America.

This campaign has become the largest online sales season in the country, generating more than $18 billion pesos in total sales in 2021 according to .

🔥 HOT data: 11.6 million Mexicans bought during Hot Sale in 2021. Can you imagine them coming to your business?

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Who organizes the Hot Sale in Mexico?

In Mexico, the Hot Sale is organized and promoted by the Mexican Association of Online Sales, and in its ninth edition, at the moment there are more than 600 registered brands already on the AMVO platform.

What benefits does the Hot Sale have?

Whoops! Many and very important. These are some of the benefits that Hot Sale brings to digital businesses and online stores:
Increase the sales of your ecommerce.

1. Positively influences the average ticket of your online store.
2. Expand your universe of potential customers.
3. Feed the digital community around your brand.
4. Increase the visibility of your business on the internet.

🔥 HOT fact: 8 out of 10 companies that participated in the 2021 edition of the Hot Sale would participate in this initiative again.

When we change perspective to see the Hot Sale from the buyer’s point of view, this initiative also offers advantages to consumers.

Benefits of Hot Sale for buyers

1. Get discounts, months without interest, free shipping and great promotions.
2. Save money by participating in special sales.
3. Compare prices and features in real time, across multiple stores at the same time.
4. Avoid crowds and lines to buy.

What is better: the Hot Sale or the Good End?

Hot Sale is ideal for those exclusively online businesses that want to improve their internet presence, while the Good End is perfect for boosting your sales for Christmas and New Year’s Eve.

Our recommendation? Participate in both! Being part of both events will allow you to learn more about the behavior and preferences of your customers. In addition to taking advantage of the benefits mentioned above twice a year. Make room for both of them in your It’s a win-win!

🔥 HOT fact: in the Hot Sale 2021, 88% more sales were generated than in the Good End for the companies participating in both events.

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How reliable is the Hot Sale?

Pretty reliable. Not only is it an event organized in multiple countries such as Argentina, Brazil, Chile, Colombia, Peru, but more and more countries are joining this global initiative. In addition, with the leadership of the AMVO, by registering your brand to the event you can be part of it, giving credibility and trust to buyers.

🔥 HOT data: 8 out of 10 shoppers feel confident shopping online during Hot Sale.

When is the Hot Sale 2022?

We come to the most important: the dates of the Hot Sale. Officially the Hot Sale in Mexico will be from May 23 to 31, 2022.

When does the Hot Sale start?

The Hot Sale 2022 in Mexico starts Monday May 23, 2022. However, it is likely that you will find businesses that join this promotional strategy days before.

When does the Hot Sale end?

In Mexico, the Hot Sale will end on Tuesday May 31, 2022.

How long does the Hot Sale last?

Hot Sale 2022 in Mexico will last nine consecutive daysso we will have the opportunity to take advantage of almost a week and a half of promotions and discounts in many of the online stores.

How many times a year is the Hot Sale held?

The Hot Sale takes place once a year, with 2022 being the ninth edition of this event in Mexico.

How to participate in the Hot Sale?

Participating in the Hot Sale is very simple, you just need to follow these steps:

1. Enroll your business in the Hot Sale
2. Prepare everything in your business to sell during the Hot Sale

I explain a little more about each of them.

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How to sign up for the Hot Sale?

If this is your first time enrolling your business in this macro discount campaign, there are two things you must do to achieve it:

1. Enter the .
2. Fill out the form with your business information.
3. Indicate if you have AMVO Membership.
4. Check the information according to sponsorships and additional spaces.
5. Submit your form and finish your registration online.

Consider that 62% of Latin American digital buyers plan their purchases several weeks before an event such as Hot Sale, according to . That is why it is important that you anticipate the season and register as soon as possible. Time is money, literally.

How to prepare your business for the Hot Sale?

Once you have completed your registration, it is time to put your ecommerce to work to get the most out of this sales season. Here we tell you how to do it:

1. Plan your marketing actions.
2. Define the diffusion of your actions.
3. Includes other sales channels.
4. Make sure your online store is 100%.
5. Provides amazing customer service.

Give me the opportunity to explain point by point so that there are no doubts.

1. Plan your marketing actions

This is the first step to start planning your Hot Sale strategy. Have you thought about what you want to offer your buyers? If you already have it, you probably have in mind what promotional strategy fits your business, however if you have no idea how to create your promotion plan, these questions can help you plan something adjusted to Hot Sale. Take a look at them!

What is the most bought during Hot Sale?

According to , these are the most purchased categories during this promotional campaign:

1. Fashion (36%)
2. Electronics (28%)
3. Beauty and personal care (24%)
4. Appliances (20%)
5. Pantry (19%)
6. Cell phones (17%)
7. Sports (13%)
8. Furniture and home (13%)
9. Consoles and video games (13%)
10. Toys (11%)

🔥 HOT data: In Tiendanube, the best-selling categories during 2021 were Electronics and Technology, Fashion, Health and Beauty according to our .

What are the most common promotions during Hot Sale?

The months without interest are one of the most offered promotions during this promotional season. In 2021, 89% of brands offered months without interest plus some additional promotion.

While on the subject of promotions and discounts, this is the distribution of purchases with a discount percentage during Hot Sale:

• 5% to 20% discount (40%)
• 21% to 40% discount (40%)
• 41% to 70% discount (22%)

What is the average ticket amount during Hot Sale?

In Hot Sale 2021, the average ticket amount was $1,590 MXN, so you can offer discounts and promotions to reach this number in your ecommerce or encourage your buyers and frequent customers with special promotions to exceed the average in other stores. .

What are the most used payment methods during Hot Sale?

These are the five most popular payment methods in this promotional season:

1. Bank digital card (36%)
2. Debit card (36%)
3. Credit card (23%)
4. E-Wallets (13%)
5. Payment in cash in commercial chains (13%)

Make sure you offer diversity in terms of payment options in your business, so your customers will have the possibility to choose the one that suits them best. With a Tiendanube you can accept payments by credit and debit card, in cash and even in installments! Visit the and know all the payment options.

Did you find the inspiration you needed? Consider your marketing budget and with your promotional grid in hand, start defining how to show your potential customers and the world what your ecommerce has to offer.

🔥 HOT fact: 7 out of 10 Hot Sale shoppers find that the discounts during this season are clear and consistent.

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2. Define the spread of your actions

The next step is to create a communication plan that will help you communicate your promotional strategy, since you can have great promotions, but if your audience is not aware of the benefits you offer, they will not be able to take advantage of them.

What are the most used means of communication during Hot Sale?

According to , these are the communication channels most used by brands to communicate their actions:

1. Social networks (69%)
2. Television (46%)
3. Multi-category websites (45%)
4. Digital advertising on web pages (41%)
5. Advertising in physical stores (30%)
6. Store or brand websites or apps (29%)
7. Seekers (23%)

Why do people buy during Hot Sale?

Here are the five reasons people are shopping online this promotional season:

1. 45% because they have more promotions and discounts on the internet than in physical stores.
2. 40% for saving time and transfer to the physical store.
3. 38% because they receive their purchases quickly and easily.
4. 34% for the advantage of paying through various payment methods.
5. 33% for the opportunity to compare prices and variety of products before buying.

Taking this into account, our recommendation is that you consider social networks and digital advertising as relevant channels for your communication strategy and make messages that focus on the benefits that buyers will have during this season.

Other relevant recommendations in your communication strategy for Hot Sale are:

• Communicate your promotions in advance.
• Create a special landing page for your Hot Sale promotions or a special page where your strategy for the season is concentrated.
• Build expectation in your buyers to make sure they visit your online store.
• Be clear, brief and descriptive when talking about the benefits for your customers.
• Direct them to your online store or sales channels whenever you can.
• Use strategic hashtags like #HotSale, #HotSale2022, #Promo, #Offers, #Discounts, #Sale
• Create banners and headlines for your online store, so that you make the available benefits visible.

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3. Includes other sales channels

When it comes to increasing the sales of your business, all…