Followers are the foundation of like Instagram and their total number one of the ways to measure success on the platform, but what happens when one day those followers that you have taken so long to accumulate disappear, suddenly, and in large numbers? As revealed HypeAuditor, the main and famous accounts throughout the world have had a loss of millions of followers in in the last 14 days, specifically between September 6 and 13, 2022.
HypeAuditor’s analysis indicates that this loss of followers is not due to celebrities leaving their community, but rather an effort by Instagram to clean your own platform from bots and fake accounts. HypeAuditor reported that the 13.5% of all Instagram accounts lost followers in this period. The study also found that larger accounts (especially those with 100,000 to 1 million followers) were affected proportionally more than small accounts.
Alex Frolov, CEO and co-founder of HypeAuditor, claims that only 60% of all accounts on the Instagram platform are owned and operated by real people. The other 40% is divided between bot or inactive accounts, so it is not surprising that Instagram does a cleaning of this style from time to time.
We have a list with the data collected by HypeAuditor, where the most prominent Instagram influencers are shown, and the number of followers that, on the one hand, they gained during the month of August, and on the other hand, the number of followers they lost during the month of August. first half of September.
The biggest Instagram influencer is the soccer star Cristiano Ronaldo. His account of 476 million followers suffered a loss of 1.6 million. But despite everything, he already has 481 million followers, so the cleanup did him good.
businesswoman Kylie Jenner, who had a loss of 1.9 million followers, now has 369 million. Another soccer star Leonel Messi, He also suffered a loss of 2 million followers, however, his account has 360 million, not bad.
Of the most affected influencers are the singer Selena Gomezthe businesswoman kim kardashian and the businesswoman khloe kardashian, who lost 2.2 million, 2.4 million and 2.4 million followers respectively. Now, Selena’s profile has 346 million followers, while Kim’s has 330 million and Khloe’s has 271 million.
Actor and professional wrestler rock had a loss of 1.1 million, so his Instagram account has 337 million followers. Singer Beyoncé She was also affected by losing 1.6 million followers, keeping her 275 million account.
For their part, the great influencers least affected by the purge were the singer Ariana Grande and the singer Justin Bieber, who lost 0.7 million and 0.4 million followers respectively. Currently, their accounts have 331 million and 258 million followers.
Other social networks, same story
Instagram is not the only social network that does cleaning, other platforms like YouTube or Twitter have also resorted to purging false or inactive accounts, to maintain an active and real ecosystem.
By 2018, a major purge was carried out in Youtubea deep and exhaustive cleaning with which the platform removed millions of spam accounts. Through a process of verifying accounts and legitimizing channel activity, YouTube was able to detect illegitimate users who only spammed video comments to artificially increase subscribers.
Another case was Facebook, which between February 24 and 25, 2020, to company pages. This purge of likes was aimed at eliminating 270 million fake or duplicate accounts.
Last but not least, there is During this last year, the social network has faced public ridicule, after it decided not to buy it until verify that fake accounts or bots represent less than 5%. Something that Twitter has always maintained, but according to some independent studies,
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