Every year the problem of the environment becomes more pressing, and a deeper awareness of its preservation is created in the general public. This has led many sectors of the economy to rethink their business models, thus embarking on a path more sustainable. The fashion sector has also been immersed in this wave of changes, which we can see in the growth of second-hand eCommerce.
Many well-known companies in the sector have chosen to enter this market, in which vinted and wallapop They have been the undisputed leaders in recent years. Something we saw in the case of zalando, who a few months ago . Another that has found its business model in this particular market is , which is in the process of expanding.
Sellpy will take its second-hand eCommerce to more than 20 European countries
Sellpy is an eCommerce that was born in Sweden in 2014 with the idea of promoting a circular lifestyle, with the creation of a culture of sustainability around fashion among its ideals. Since its inception, the multinational in the fashion sector H&M has been supporting the growth of this startup, of which it controls 74% of its capital. With what happens to be practically the owner of the startup, a function that he has been fulfilling by promoting its growth.
Part of this support goes through drive the internationalization process, expanding the market to Germany this past 2020 and, the Netherlands and Austria at the beginning of this year. Now, with a team of 500 employees and more than a million garments soldhave announced that they plan to expand their reach to 20 new markets for 2021among which is Spain.
“Demand in the new markets we are entering is growing rapidly, and so it is incredibly encouraging to see how as we continue to expand, we are able to enable more and more European consumers to start living in a circular shape”, Explain Gustave Wessmann, Sellpy Expansion Manager. This expansion in the scope of its business allows it to strengthen its commitment to a circular and sustainable lifestyle in the European consumer culture. That said, an expansion to more than 20 countries in a year is no small goal, and it takes a lot of effort to complete successfully.
Something that H&M has taken into account, and for which has made several of its assets available to Swedish eCommerce. Thus Sellpy will have a multinational warehouse located in for the management of its catalogues. As with the services of Logistics Region East Europea company that is part of the multinational’s global supply chain.
How Sellpy works
As stated on their website, the idea of Sellpy is to facilitate the purchase of clothing and accessories in a sustainable. “Sellpy was born from the idea of allowing everyone to live in a circular way. The simplest way to reduce emissions is to make better use of what already exists. That’s why our goal is to make second-hand shopping as easy as possible and accessible to everyone.”
And their way of achieving that goal is to offer a streamlined process for collecting and selling items. In this way, the company sends interested persons a bag in which the items they want to sell will be sent. These should have an estimated value of at least 5 euros each. Once this is done, the products are sent to the Sellpy facilities to be catalogued, evaluated and appropriately photographed to be loaded on their platform.
In this way, the company offers a more comfortable means for people to earn money through their disused garments. On the other hand, during its evaluation process, the work team determines that I can or cannot be sold. And if they can’t be soldare donated to charity while also stimulating a circular and sustainable lifestyle through reuse.
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