Maybe you still don’t know what it is. CTR, how can it be measured, what are its objectives…etc. Today, from M4C we explain in detail one of the concepts that can help you better understand what type of advertising your customers prefer in Internet!
What is the CTR: explanation of the most effective ratio in advertising
The original concept comes from the English expression, Click-Through-Ratewhat has been in the Spanish language, click rate.
In recent years, with the arrival of the digital agenew concepts related to digital marketing have been born, such as CPC, , CMP, CPL… but without a doubt the most significant, representative and used by every good marketing strategist is the CTR.
We can define what CTR is as a metric that is commonly used to measure the effectiveness of an advertising campaign Internet. In this way, you, or the specialists you have hired to advertise your Internet business, can check in real time the interest captured by your target audience.
How to calculate CTR
When we carry out an online advertising campaign, either on search portals (Google par excellence), or in como o , we can find various metrics that help us understand the interaction and activity of our customers on the Internet.
In this way, an ad can be seen, for example, by about 10,000 people (number of impressions). Of those 10,000 people, perhaps 800 clicked. With these two pieces of information, we can now easily calculate our CTRdividing the number of clicks between the number of impressions and multiplying by 100 to get the % of success.
CTR = ( NO. CLICKS / NO. IMPRESSIONS ) x 100
With this simple formula we can know the effectiveness ofand our ads on the internetwell, we will see, the proportion of people who, in addition to seeing the ad, have clicked on it to obtain more information.
Therefore, we can define what is the CTR like a Magic formula Well, it transmits a lot to us about customers.
What is CTR: 5 tricks to get a great result
Getting a high percentage in this ratio means that you have successfully reached your audience, capturing their attention with the ad you made.
Now that we are clear about what CTR is, if we want to be sure that the money invested in the advertising campaign in , will have good results, we can always follow a series of tips or tricks that will help us to increase the number of clicks to have a CTR to show off:
1. A good title and description
We return to our daily bread, and it is that the first thing that users see when they do a search on the Internet, is titles and descriptions of the different links. So, if you want people who do a search on Google about a topic in which you have decided to advertise, they find you, keep in mind that the first impression is the most importantand this will be given by the title, which must refer to what the user is looking for.
2. suitable for improving the relevance and quality of our ad
The google goal as a search engine is to satisfy the user’s search experience, showing the results that best suit the search terms used in the search, showing the more relevant results to each user.
If we improve the relevance of our keywords, Google will reward us, giving us good quality levelswhich in turn will help our ad to climb positions (improve its positioning), and therefore we will obtain more clicksand a lower cost per click. To improve the relevance of the ad, our campaign must be well optimized from the point of view of keywords, that is, our ad must contain the words that the user is looking for.
3. Call to Action
Another way to increase the number of clicks in our advertising campaign and therefore improve our CTR, is the so-called call to action wave call to action. We must offer users a link so that once they have been interested in the ad, they can easily enter our website. This way it will click and some conversion may take place!
4. Pay more up front
Especially if we have a somewhat unstructured page, and we think that it will be difficult for us to position ourselves well in the search engine while paying little, one of the best options in this case is that initially let’s pay Google more to position us better.
Once we have been in a good position for a while, then it will be a matter of pay less and maintain the level of positioning acquired at the beginning, which is usually easier due to the experience gained.
5. Be creative
We can use many tools to help us improve our advertising campaign on the Internet, but the best of all without a doubt It’s imagination and creativity!
Nowadays, the best way to make your company noticed, to make yourself known or simply to improve your sales is with the use of new technologies and tools. what the internet offers us. In this way, most businesses today make use of digital marketing, carry out advertising campaigns in RRSS, search engines, interact with customers… etc. And all this with the sole objective of being present in the market.
In the midst of all this digital chaos, the CTR, only that little magic formula that can help us better understand our success on the internet.
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