The National Commission of markets and competition of Spain (CNMC) has analyzed the audiovisual consumption of Spaniards both on open television and pay channels or video platforms in its . For this, it has been based on a survey of 5,016 households and 8,783 individuals, between October and December 2021.
HBO, leader among pay streaming platforms in Spain
Video streaming platforms continue to grow in full growth in Spain, as shown by the study in which it is highlighted that these payment platforms, such as Netflix, Disney+ and Hulu are consumed by more than half of households with internet access (55.1%), which implies a growth of 11% compared to the previous year.
In this, and according to data from 2022, Netflix accumulates , ahead of Amazon Prime Video (67.8%), HBO Max (31.3%) and Disney+ (29.5%).
Young Spanish people are hooked on video sharing platforms
The age of the users plays an important role in this study, since it has a great influence on the type of content they consume. In this sense, the investigation revealed that the young people between the ages of 10 and 24, they tend to spend more than two hours a day consuming content on video-sharing platforms on weekends and holidays. In addition, this same group of users spend two hours consuming video on demand services.
On the other hand, the data reveals that the people over 65 years of age prefer to continue using free-to-air television/DTT, with an average time of up to 4 hours each day.
55% of Spaniards use video on demand services to watch series
The type of audiovisual content is influenced by the service used. In this sense, the news programs and daily news are monitored using open television screens or DTT. For its part, gaming videos are mostly viewed through video sharing platforms such as YouTube and Twitch.
To be specific, the 88% of users use video sharing platforms to watch live gaming streams or gaming games, while these same platforms are used by only 9% of users to watch sporting events.
The video-on-demand services are preferred for watching series and movies, being the channel used by only 8% of users to follow sporting events. 11% of users prefer them to consume gaming.
As for the exclusive pay television channels, we can note that the 37% of consumers use them to follow sporting events, while only 6% consume content related to gaming through them.
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