Top 10: the best dating apps (2022) – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The February 14th is here, love is in the air and you may be looking forward to meeting new people with whom you can spend this Valentine’s Day. For this reason, we bring you a selection of the best applications to download directly to your phone and meet that ideal person or simply have a date and have a nice time with your match.

No matter your age, profile or sexual orientation, there is no limit when it comes to finding love. So grab your phone and make a match with your “half orange” on some of the most visited dating apps in the world, listed in alphabetical order:

The best dating apps today

adoptanuncle

This platform, originally from , achieved enormous success in that country, which motivated its expansion to other markets, including Spain. The app, which currently has over a million downloads, It offers a different model from the rest of similar platforms, where men are “the products” and women are the clients of the service, thus adopting an essence similar to that of a store.

Likewise, it assigns roles to both genders on this site: women are the “buyers”, so in the app they can get their ideal “product” from its very complete search engine, either by hashtags or by any of the categories that offers the “catalogue” of the platform.

In the case of men, they can send spells to attract the attention of women, since they are not allowed to interact with them until they are included in their shopping cart. The app (available on iOS and Android) is free, although most of its functions are used through a paid premium plan, something for which he has received much criticism.

Badoo

Created in Spain in 2006 for the russian Andrey Andreyev, and considered as one of the pioneers in online dating sites, Badoo is a platform that stands out for its usability, where anyone can find their “better half”.

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When accessing for the first time, users create their profile by uploading photos and establishing the age and gender of the people they want to meet. Once they find people to interact with – and if they both fit together – they communicate through a simple chat or video call. The app currently has more than 100 million downloads and can be obtained on iOS and Android.

bumble

From the creator of Badoo (in collaboration with former Tinder executive, Whitney Wolfe), comes to us bumble, an application that emerged in 2014 and is especially aimed at women. On this platform, she is the one in control: for example, the woman is the one who should always initiate conversations with a man (except for same-sex couples, where anyone can start the conversation in that case).

In addition, Bumble has a specific option with which users can search for people exclusively to be friends, or to expand their network of professional contacts. Currently, this application has more than 4 million users worldwide, mostly women. It can be downloaded on both Android and iOS.

Grindr

Grindr is the most used dating app by the LGBTIQ+ community. It has more than 2 million active users in the world and uses geolocation to help users find their ideal partner in their area.

It is available for Android, iOS and PC.

happn

It is an application with which users can connect with people they meet across the street. This is possible by means of a tool that detect location of those users who have this app activated on their devices.

Once happn detects that two of these users are within the established range, the profile of each one is displayed on the screen of the other. More than 100 million active users are part of this peculiar dating app. It can be downloaded on iOS and Android, and it offers a PC version.

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lovo

This dating app was created in 2011 in Germany and currently has 13.5 million active users in the world. Lovoo has been the German version of Badoo, but focused more on young people under 35 years of age and with additional functions that seek to make users have fun while they are flirting.

The app is available on the Apple App Store and the Google Play Store, with an easy registration process to create your profile.

Match.com

It is one of the most used dating applications in Latin America, and belongs to one of the longest dating websites in the world: Match.com, which was launched in 1995 as an experiment at the time to measure the viability of online dating classifieds. It has more than 3 million active profiles and is available on iOS and Android.

meetic

Another of the best dating apps: it is a dating website and app created in France in 2011, which currently has more than 5 million active users in Europe alone (in 2021, more than 2 million active users in Spain alone).

In addition to virtual appointments, it also has the peculiarity of to organize events for people to meet face-to-face. The only requirement to create a profile is to be over 17 years old.

OkCupid

It is an application that is characterized by sending a quiz of at least 15 questions to a user at the time he creates a profile, in order to measure his degree of compatibility with other people. Once the user is registered, he can search for friendships, profiles for sporadic encounters or a stable relationship.

has around 3.5 million active users and has its iOS and Android apps.

Tinder

And to finish our list with the best apps to flirt on the market, we talk about Tinder, the most popular of them all. Since its launch in 2011, this platform has recorded 55,000 million «matches». It is the ideal place to meet people in more than 190 countries, either to be friends or to find a partner.

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The power of Tinder is such that big brands have included it in their marketing plans. Some companies have worked on marketing strategies to promote themselves on Tinder and have been successful. For example, Dominos Pizza launched a campaign on the platform for Valentine’s Day, making men and women in the app swipe right (like the post) and get special discounts and even free pizza. This campaign achieved a reach of 200,000 people and obtained more than 700 likes.

Another striking case was that of the Department of Health of Catalonia, which took advantage of the platform to launch a vaccination campaign against COVID-19 for the population between 20 and 49 years of age.

Of course, this app, like others that we have talked about, is not exempt from controversy. But, ask the victims of Simon Leviev, the “Tinder scammer” that has gone viral thanks to the Netflix documentary that has become the most viewed on the streaming service in recent weeks. But the truth is that Tinder helps you get that “match” that you want so much based on your interests, tastes, etc.

Do you want to know something really curious about Tinder? Both this app, like OkCupid, Meetic or Match… they belong to the same group of companies, Match Groupwhich thus becomes the clear leader in a sector whose dating apps are used every day by millions of people around the world.

Photo: Getty Images

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