All of us who have one or more pets know that they are part of our family, that they deserve all our care, and why not? From time to time, a toy, beds or even luxury items. He is flourishing around the world and Spain is no exception.
For this reason, large investors, entrepreneurs and companies have set their sights on this sector to take advantage of its great growth, including the Emefin family office (controlled by the Mulders, one of the richest families in Peru), who from Tiendanimal, one of the great references of pet eCommerce in Spain.
But the most interesting thing is that the same fund also bought more than 80% of Kipenzi last Decemberowner of another of the great players in the world of pets: kiwikowhich until then was in the hands of Meridia and TA Associates.
Regarding this acquisition, Rafael Martinez-Avial, CEO of Tiendanimal confirmed through a statement that “Miura Private Equity has reached a divestment agreement with the Emefin Group. The operation will be closed in the coming months and in the next few hours it will be communicated to the National Commission of Competition Markets (CNMC)”.
Emefin buys Tiendanimal, and together with Kiwoko they will create a giant in the pet sector
Of course, now that Emefin buys Tiendanimal, we can imagine that both will create a eCommerce giant in the pet sector, as they will control much of the total market share.
In 2006, Tiendanimal emerged from the hands of Jorge Goldberg and José Antonio Alarcón, who were pioneers of eCommerce aimed at pets in Spain, and with great success since, since 2012 with the opening of its first physical store in Malaga, it combines the offline channel has shown unstoppable growth.
In 2014 Miura took over Tiendanimal, and as Tiendanimal’s Marketplace Manager told us a few months ago, its evolution has continued naturally because they hadan insider view of the needs of pet lovers”, factor confirming their more than a million customers, both in its 65 points of sale in Spain and Portugal, its 15 veterinary clinics, 18 doctor’s offices, and its online store as well as its marketplace.
“In this company, omnichannel is a hallmark and our processes and goals are shared by the different channels”Gerardo Casas assured us, and his international expansion plan on any available channel has since taken off.
The great empire of pet care
In 2018 the company closed with a of more than 90 million euros and an EBITDA of 7.3 million, while in 2019 Muzinich and LGT signed a loan of 10 million euros, which was added to another of 2.5 million contributed by both Miura and the management team.
“This year we are starting a new stage with a new investment group that will give continuity to the project and give it a necessary international boost”, Martínez-Avial pointed out in his message announcing the acquisition. Emefin has been focused on the pet sector for a long time: it already owns the leaders in this sector in Peru with Superpet and Tiendapet in Chile.
Now that it has bought Tiendanimal, the family investment group Emefin is entering the Spanish market with great momentum, and although for the time being the merger between Tiendanimal and Kiwoko will not take place and each will retain the independence of brands and storesthey will share their maximum shareholder.
“The group is committed to Tiendanimal and Clinicanimal, our brand, our DNA and the network of stores and clinics. Respect for these values has been fundamental in closing the agreement and will allow us to continue offering the best products and services for pet care. We want to take our maxim of love and absolute respect to pets beyond our borders”assured Martínez-Avial.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus