Stripe, the financial infrastructure platform for businesses, has announced the launch of its own ecosystem of common third-party tools: stripe apps. These tools will be available in the Stripe app marketplacewhich will initially include more than 50 applications from external developers such as Mailchimp, Docusign, Google Drive or Dropbox.
Towards a smoother workflow
The ecosystem built for Stripe apps makes it possible for the information that the company manages in the different applications is shared in an automated way between these. In this way, a much more dynamic, fast and efficient work system is created, as well as offering a broader vision of the business.
“Say, for example, a business owner wants to automate a personalized message when a customer makes a purchase, sending them a specific discount offer to encourage repeat shopping. The Mailchimp app automatically syncs this customer’s information between Stripe and Mailchimp, streamlining your operations and saving time«it states Jon FasolDirector of Product and Design at Mailchimp.
Although the applications are visible and interactive in the Stripe control panel, these also work in the backgroundthus harnessing the full power of the Stripe API to perform tasks such as creating a customer account, updating an existing customer record, or generating an invoice, for example.
What can you find in Stripe app marketplace
Currently, Stripe app marketplace includes more than 50 applications oriented to the management and performance of various basic commercial functions (accounting, CRM, analysis, electronic signature, marketing, etc), although Stripe has already expressed its intention to expand this offer.
For adults, this marketplace also will allow developers to create and publish their own applications, being an opportunity to reach numerous companies, something that would otherwise be much more difficult. Another option is the creation of apps to use within your own company.
Bowens Panproduct manager of Stripe apps is excited about the possibilities that this novelty offers. “With Stripe Apps, businesses can customize Stripe with their SaaS tools to better serve their customers. We’re excited about this new chapter and can’t wait to see the inventive apps developers will create in the months and years to come.”.
A single space to get the most out of Stripe
In the midst of a scenario in which the needs of companies grow along with specific technological solutions, Stripe apps reveals itself as a support when it comes to managing all these options within the same space. Companies can find tools whose compatibility with the platform is already verifiedmeaning this makes it very easy to process the operations carried out with Stripe.
For example, using the Intercom app on the Stripe app marketplace, a customer service agent can access their customer’s full history while responding directly to their customer issues from the Stripe dashboard. This alliance between Stripe and the applications with which it collaborates supposes the verification Des Traynorco-founder and chief strategy officer of Intercom: “With the Intercom app built into Stripe, our users can investigate issues, respond to payment inquiries, approve refunds, and more from the Stripe dashboard. They can do all of this while still providing support in real time and when customers need it through Intercom’s messenger.”
Image: Stripe
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