After the unexpected change, Instagram is ready to continue releasing new useful tools for its users. is named name tagsa function that makes it easy to find people to add to our user list.
Follow other users easily with nametags
Many such as , , , and , offer users codes that directly direct to home pages of people and brands to the users who scan them.
These codes can be displayed from the mobile or can be included as one more element in the printed promotional or business cards, but generally unattractive, and at best, include the user’s profile photo. Perhaps for this reason they are not used as often as expected.
However, Instagram nametags want revolutionize the way you present code with which users can find you easily, but that is also attractive to display, even more attractive than the QR codes of , the pioneer social network in incorporating this type of code in user profiles, with the classic yellow ghost background.
The general operation of Instagram nametags is identical to that of all social network codes: users will have to scan with mobile camerakeeping it pressed until the option to add the person in question appears on the screen.
The innovative thing about nametags is the ability to customize they offer, since each of the users can choose from a variety of items and in this way present it in a unique way.
How to customize your nametag on Instagram
To create the nametags you only have to press the top right menu of the application, and select the option “name tag”. In this section you can add colors, stickers, emoticons or even selfies to your label. You can see how it works in this video from the social network itself.
Now you can quickly add friends on Instagram by scanning their nametags. You can also customize your own name tag with emojis, colors and selfies.
— Instagram (@instagram)
To change the background of your nametag, you must choose the option at the top “emoji” “selfie” or “color” and once you have liked it, you already have your new business card, which you can share in person, as well as on other social networks such as Facebook, WhatsApp and even in Stories.
Nametags were in beta for some users but now are available globally for iOS and Android devices. If you still can’t find them, don’t despair, as they are gradually being deployed over the next few days.
These codes could be an interesting part of your online marketing campaigns. Imagine the possibilities: from place a sign with your nametag in your physical store or even as part of your website in order for potential customers to connect with your brand profile on Instagram.
The central idea is that they be used to strengthen communitiesand that is why Instagram is also testing School Communities in United States. This function will be able to connect students and recent graduates from universities to create common spaces.
This option will add to user profiles the information about the university, class year and any relevant groups where the user is. It will also allow users to access a directory with all the people who have added a university, ordered by year.
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