Amazon Prime Day 2022 will be held on July 12 and 13 – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The Amazon PrimeDay It is one of the most anticipated events of the year by the most loyal users of the e-commerce giant. An event that normally lasts two days and offers users a wide variety of offers and promotions, becoming something like a summer event.

Since the beginning of this Amazon sales tradition in 2015, Amazon Prime Day had taken place in the summer, in the month of July, although in 2020, due to the global health crisis and the logistical problems derived from it, . Finally, the recovery in 2021 caused Amazon to place it back in the summer, on June 21 and 22. This year, the big day of discounts at Amazon will arrive a little later.

Amazon Prime Day 2022 arrives with news

As explained in a statement, Amazon Prime Day 2022 will start at midnight from July 11 to 12 and will last until July 13 for Amazon Prime customers in Spain, Germany, Austria, Australia, Belgium, Canada, China, United States, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore and, for the first time, Sweden. Later this summer, Prime Day will be celebrated in Saudi Arabia, the United Arab Emirates, as well as in Egypt, the country that joins these two days of offers for the first time.

As usual, the online giant is preparing a battery of great offers on all kinds of products:

“We are excited to offer more customers around the world better deals on Prime Day each year, including the SMBs and big brands our customers trust and love.” declares Jamil Ghani, Vice President of Amazon Prime. “This year our customers will be able to find the best deals more easily, with personalized recommendations and reminders from Alexa. It’s never been easier for Amazon Prime customers to shop, save and make the most of Prime Day.”Add.

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On this occasion, Amazon has explained that it will try to involve the small and medium businesses, category in which Amazon includes companies with less than 250 employees and an annual turnover of not more than 50 million euros or an annual balance sheet not exceeding 43 million euros. To do this, it will launch two advance promotional campaigns:

  • From June 21 at 10:00 a.m. to July 11 at 11:59 p.m., for every euro spent on small business products, customers will have the opportunity to participate in .
  • Amazon has created a store with (Alma Secret, Aran Jewels, Andrés Machado, CRU Barf, Crusoe Treasure Underwater Winery, D.Franklin, Endlaces, Janabebé, Matcha & Co, Unik, Tesela Natura, Singularu, Vikguirao, Walk In Pitas and + Tomatoes).
  • In addition, customers can now discover and buy products from small and medium-sized businesses, brand owners, as well as artisans who collaborate with Amazon with the new small business badge on Amazon.es. This new badge makes it easier for customers to identify products from small and medium-sized brands.

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