Do you need to repair something at home, but you don’t know how to do it? Youtube. Do you want to do the makeup for the weekend event? Youtube.
We could think of many examples, but the point is that the platform is in high demand for its instructional content on a wide variety of topics.
So how about creating video tutorials?
This is an excellent alternative for those who want : Tutorials are among the most viewed video formats.
In the end, one of the great attractions of the Internet is precisely the possibility of learning new things with accessible knowledge. And YouTube is an excellent resource for that.
If you already work with video production or even if this field is still unknown to you, good news: it is not a 7-headed monster.
However, creating good quality material requires hard work and a good deal of preparation. Look!
1. Think about the topic that will be addressed
The first step is to define what topic you will address. So that all the planning and the technical part when creating the video tutorials will be directed to that specific topic.
Prioritize topics on which you have a good command: being a specialist is important for the transmission of knowledge to be more effective.
2. Choose a tutorial model
With the theme defined, it is easier to think of the most suitable tutorial model. Here are the best known.
Screencast
The screencast tutorial reproduces, in the video, the screen of the computer of the one who is teaching the topic.
It is widely used to show mounting websites, running music editing programs, software presentations, etc.
video class
The it is also quite useful for step-by-step explanations. Its predominant feature is that the instructor is present on the recording, speaking directly to the audience.
It is the preferred model for makeup tutorials, gastronomy and artistic works.
Visual—hands on
You can also create video tutorials without necessarily speaking in the video.
Materials in the “hands on” format are very successful, in which the instructor’s hands appear manipulating the objects and visually teaching the step by step.
visual — animation
In the same sense as the hands on format, there are tutorials that consist only of animations, without the presence of the instructor.
In this case, easy-to-understand themes are indicated, since there will be no explanatory narration — this is the case of less complex crafts, simple recipes, etc.
3. Write a script and rehearse
What’s up? Did you manage to define the best tutorial model for the topic you want to address? Excellent! Then it was time to prepare the content.
Step-by-step organization
Before starting the recording and editing, prepare a script of the actions and topics that will be covered.
In the end, you will teach something, and the organization of ideas is essential for that knowledge to be clearly transmitted.
Rhetoric and body language
Another tip is: rehearse before recording. This advice is valid, above all, for the formats in which you are going to appear speaking with the public.
In this case, in addition to practicing the words prepared in the script, it is interesting to study about body language and the influence of gestures when you want to of the audience.
4. Prepare the recording equipment
Have you already prepared the script and rehearsed well?
So the next step is to prepare the recording equipment.
Separate all items before you start filming so you don’t have to interrupt the instructional sequence. That can make you lose your mind.
Note:
- camera: choose one among many — each type provides specific results;
- tripod: it is an essential item for those who do not have a recording aid, as it allows the camera to remain still while you do the step by step;
- microphone: the is decisive for the final quality, so it is worth investing in good microphones.
5. Record excellent material
Now yes: let’s go to action! But before starting the pay attention to details that favor — or harm — the excellence of the material.
Scenery
An environment according to the theme and free of clutter makes a lot of difference.
If you don’t have any suitable place to serve as a studio, one piece of advice is to bet on the (the famous green fabric), but of course: this resource requires a little more skill with editing programs.
Lightning
The It is one of the aspects that differentiates an amateur material from a professional one.
Therefore, take care at this point: take advantage of the natural lighting of the room, make external recordings or, if the place does not receive a good incidence of light, use auxiliary equipment.
6. Don’t forget about post-production
All of the above advice was about pre-production. With everything ready, it’s time to put the planning into practice and show everything you know about the subject.
However, the work does not end there: creating video tutorials also requires considerable effort in the . Check it!
Edition
- Cuts: removes pauses in the spoken part, language vices, errors in the script and external noises;
- scene selections: select the scenes that will compose the final material and, if necessary, rearrange the presentation of the topics;
- audio processing: performs voice editing to improve sound clarity and noise removal;
- image processing: adjust details like exposure and focus to make the viewing experience good for your audience.
Ending
- Effects introduction: in the video tutorials, digital effects are welcome to facilitate the explanation of the content;
- inclusion of subtitles: subtitling the spoken part makes the material even more effective in transmitting knowledge;
- definition of : You know that thumbnail image of the video, like a cover? is the thumbnail — a device with great influence on the number of views.
7. Be careful in disclosure
After so much work, you can publish your content and rest!
But after so much effort, it’s worth investing in publicity so that the video reaches enough public, isn’t it?
Some suggestions are: use your social networks to promote the material and hire paid ads.
Also, you can bet on : keywords with good traffic, strategic descriptions, adequate duration of the content, introduction of cards and accurate thumbnails that are some of the actions that work!
As we said, video tutorials are excellent for conquering followers, since they deal directly with solutions for some need of the public.
For this reason, it is interesting to do outreach work with a good reach to attract more visitors to your channel, but also do not forget initiatives aimed exclusively at those who already follow your publications.
Let’s do it!
Whoops! A lot of things, right?
Now you have a good path laid out to start creating video tutorials.
As you saw, a good result depends on a lot of preparation before publishing your material and even several touch-ups after recording.
Speaking of which, here on the blog is a post written by one of our videomakers on how you can
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