What factors interfere with the earnings of an influencer?
Before getting into the subject and telling you how much an influencer earns, we are going to talk about the elements that influence the earnings of these professionals.
The first thing you should take into account is the type of influencer, considering the number of followers. We remind you that based on this criterion we can classify them into nano-influencers (up to 10,000), micro-influencers (10-100,000), medium-sized influencers (100-500,000), macro-influencers (500,000-1 million) and mega-influencers (more than 1 million).
This is important because it determines the scope and type of audience. For example, while a macro influencer can bring a product or service to millions of people, a nano influencer converses with a much smaller but also more specific audience.
The second point to consider is engagement, because it is useless to have millions of followers if they do not interact with the content and do not show interest in what you disclose.
And finally, there is the platform used because it also has to do with the scope, type of content and audience. For example, TikTok users are very different from Facebook users in age group and interests.
How does an influencer get paid?
There are several ways to generate income as an influencer, either directly or indirectly.
These are the most common:
1. Sponsored posts
In this case, a company pays a value and, in return, you recommend their product or service.
The text of the post or video script can be written by the advertiser, but we recommend that you actively participate in the process so that it sounds as personal and genuine as possible.
The value to be paid must be defined by the influencer, according to his audience. In other words, the more followers you have, the more you can charge.
Although sponsored posts are a common practice, you need to be careful when recommending products and only choose the ones you know and trust. It is also interesting to include hashtags to identify this type of content, such as #publi, #advertising, among others.
2. Participation in events
This is another way to make money being an influencer.
If you don’t have many followers, you may receive mostly trade offers, but when you are recognized, your presence will be considered VIPrepresenting an asset for companies and brands, and giving you the possibility to charge for that.
3. Presentations
If you are already an authority in your niche, you can also provide advice and present papers on the subject you master.
These events are a good opportunity to make connections with other people in your market and sign with marks.
4. Affiliate Marketing
This business model that can yield good results for influencers, and consists of advertising third-party products on a blog, channel or social networks in exchange for commissions.
The difference between Affiliate Marketing and sponsored posts is that, in the first, the income is recurring, since each new sale made through your ads generates a commission. Already in the sponsored posts you charge only once.
VIDEO | Step by step to make your first sale as an Affiliate
5. Ads
Many influencers sign up for Google Adsense to run ads on their pages.
Every time a visitor comes to your YouTube channel or blog and clicks on Google ads, you will earn a small amount.
That’s one of the simplest ways to monetize hits to your site or blog, but for it to be worth it, you’ll need to have a lot of traffic.
An important fact: excessive advertising can compromise the user experience, so be careful not to place too many banners on your blog and scare off your followers.
6. Online courses
In the digital market, it is common to hear that influencers who do not create their own products are “losing money”.
Stop and think: you already have in-depth knowledge of an issue, an interested audience, and experience talking to people.
Why not use it to create your own?
The It is not only an alternative to stay relevant in the market, but also a scalable business model. That is, you will be able to sell the same product forever, without spending extra money on production.
In addition, you have a wide variety of formats (videos, ebook, podcast, subscription service) and you do not need to invest much to create it.
How much does an influencer earn? main platforms
Now let’s get to the point! Surely you already know that working with the Internet, and specifically as an influencer, makes money. But how much? Well, it can be a lot and we are going to show you right now.
The first thing you should know is that There is no exact figure, as we told you before, the value depends on several factors.
However, we are going to analyze the possibilities of earnings per platform. Do not go!
1. Youtube
You must already know several famous youtubers, so you know that this platform can generate a lot of money.
Here, influencers can get paid by recommending products or services in a video or by running ads through Google AdSense. In this second case, the time the user sees the ad determines the value to be paid.
Depending on the category of the influencer, they can charge between 200 and 20 thousand dollars.
2.Instagram
Now let’s find out how much an influencer earns on Instagram. In this network, payments come mainly from alliances with brands that pay for influencers to advertise their products through stories, posts or reels. They can even contract combos, such as a certain number of stories plus a post in the feed.
Prices here range from $100 to $10,000 per post. Although, of course, there are cases and cases and some very famous people have already earned much more. Artists like Beyoncé have even pocketed a million dollars for a photo on Instagram.
3.Facebook
In this social network there are different ways to monetize, such as recommending products and services through Facebook Live or fanpage posts.
In these cases, the influencers can charge between 250 and 25 thousand dollars.
VIDEO | Advertising on Facebook Ads: How to make ads? | Live Experts
4. Twitter
On Twitter, although it may not seem like it, you can also earn money as an influencer. It is possible to create sponsored tweets and get to invoice between 20 and 2000 thousand dollars per publication.
5.TikTok
Do you want to know how much an influencer earns in one of the most popular networks of the moment? I’ll tell you right away. Here it is necessary to meet some requirements, among which are to have more than 10 thousand followers and the same number of views in a month.
From this data, earnings are known to range from $100 to $750 depending on the number of plays.
6. Blogging
According to the siteDigital influencers can earn anywhere from $175 to $5,000 per sponsored post. As in social networks, the value varies according to the volume of visits to the blog.
Who are the influencers who earn the most?
Now that you know how much an influencer charges depending on the social network, we are going to introduce you to some of those who earn the most money in this profession in the Hispanic world.
1. Luisito Communicates
Well known, this Mexican traveler has come to earn more than 700 thousand dollars a month. His Instagram profile has 32.2 million followers.
2. Amy Rodriguez
This Colombian youtuber earns around 240 thousand dollars a month and has 12.5 million subscribers on his YouTube channel.
3. Kimberly Loaiza
From Mexico comes Kimberly, an influencer who earns approximately 160 thousand dollars a month on Instagram and has 35 million followers.
4. Georgina Rodriguez
Spanish and owner of a profile with more than 38 million followers on Instagram, Georgina charges about 8 thousand euros per post.
5. The gang rats
These girls who have 24.5 million subscribers on YouTube earn more than 3 million euros annually.
6. Dulceida
This Spaniard charges approximately 6 thousand euros per publication on her social networks and is the owner of an Instagram profile with 3.1 million followers.
Tips to earn money as an influencer
Surely with so many famous names, you’ve got the desire to generate income as an influencer, right?
Well, here are some tips to help you succeed.
1. Make collaborations with other influencers
This is an excellent option to attract visibility to your channel and find followers who are interested in the subject you are dealing with.
Look for youtubers, instagramers or bloggers who work in the same niche as you, and ask them to create content together.
Participate in tags and challenges
The tags function as a kind of virtual game, generally questions and answers, such as: “50 facts about me”, “My ten favorite shoes”, among others. They are created by a specific user, but anyone can reply to them.
By participating, your video can appear in the related bar of a great influencer.
2. Make your call to action or Call to Action clear
Everything is created with a purpose: to attract visibility, reinforce authority, gain followers, sell a product, and so on. But, for that, your followers need to know what your.
That is, the text that summarizes what you expect your audience to do after watching your video or reading your text.
VIDEO | Call To Action: 5 tips to make an impossible-to-ignore CTA
3. Dedicate yourself exclusively to this activity
In the beginning, your social networks can be a hobby, but you will need to dedicate yourself 100% to this activity as you start to earn money.
It is not enough to produce the content and publish it on the networks, it will also be part of your attributions to respond to comments, search for trends, analyze the market, establish associations with stores and brands, record videos, edit content, and much more.
That continuous work is what will ensure that you can earn money as an influencer.
Jump into the market and start earning money as an influencer!
Now you know how much an influencer charges and the number of possibilities you have in this universe, as well as some tips to enhance your profile on social networks and monetize more.
Nowadays, videos on the Internet impact people more than traditional marketing, and more and more brands are looking for influencers to be ambassadors of their products or services.
So if you are interested, be sure to take advantage of this opportunity. There is no defined recipe, but investing in the quality of the content and maintaining daily contact with your followers to succeed in this market.
And to inspire you a little more, we leave you this content on how. Enjoy it!
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