A few days ago, the Spanish agency Territorio Creativo became a trend on Twitter through a rather surprising hashtag: #requiemportca funeral label that served for the agency itself, and its thousands of followers to spread the news of TC’s death.
Bowie, Prince, George Michael, Leonard Cohen… And now… But wasn’t 2016 over?
– Fernando Polo (@abladias)
An ingenious move that hid a name change that today has become a reality. Goodbye, Creative Territory; Welcome, Good Rebels.
A radical brand change for Territorio Creativo/Good Rebels
As you can see on its own website and profiles on social networks, the metamorphosis of Territorio Creativo/Good Rebels has not remained in its name: the Spanish agency launches logo, image… and websitethrough the domain Goodrebels.com, which receives all the traffic redirected from the old TC.
As those responsible for Territorio Creativo/Good Rebels have explained:
«In 1997 Creative Territory saw the light. In 2017 that light has gone out. From now on TC will be known as Good Rebels. We will never be the same again… and we don’t want to be. A radical change it requires a radical movement: an inspiring vision and goals to share with you. (…) We are «Good Rebels», individuals who fight for human-centered organizations, people obsessed with offering excellent experiences for their clients, workers and all citizens».
The agency has released #higoodrebelsa hashtag very different from #requiemportc, which is being used by employees and people close to the brand to make this change known:
has come stomping, brave, determined.
– Juanmi Díez (@juanmidiez)
Start a new era
– Roger Riera Ferrer (@rogeriefe)
That’s how cool it is to get to the office
– Carlos Corredor (@carlcorre)
Best breakfast impossible by to welcome
– BertaTP (@bertatp05)
“We’re weird as fuck.” This defines the essence of
— Joel Calafell (@JoelCalafell)
Good Rebels: a total commitment to internationalization?
The birth of Good Rebels seems, in any case, to include a component strategic beyond his name or his image.
Thus, the agency, which has offices in Spain, Mexico, Peru, Colombia and seems to be committed to strengthening its presence beyond the Latin American market, with a communication style in which English predominates (in fact, its press release is written only in this language) and with phrases such as “We closed a 130-employee company. We created one for 7 billion people» (“We have closed a company of 130 employees. We have created one for 7,000 million people”)
What will be the next steps of Good Rebels?
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