When we talk about automated reporting tools Collecting all the data from online marketing campaigns, many think of Supermetrics; a tool of PPC reporting that allows you not to depend on predefined reports since you can use all the advantages and flexibility of Google Sheets or Data Studio. It is the best known and most complete on the market, but lately there are more and more complaints about its high prices, rigid plans or poor customer service that directly affect many small and medium-sized agencies.
What is Dataslayer?
And, with the idea of covering that need for closeness and flexibility that is being lacking in Supermetrics, ; a plugin for Google Sheets with an interface very similar to that of Supermetrics, but much cheaper. Developed by a Spanish company, Dataslayer is currently in beta phase and available from free form for professionals who can give them feedback to help them develop the functions most demanded by the market. This is how they have incorporated into their tool, among many others, the function of schedule consultations to the APIs, the possibility of update data in real timeor the function of import the data from Supermetrics to make migration more comfortable for users who want to switch to Dataslayer.
What advantages does Dataslayer offer?
They currently have the following data sources integrated: Facebook, Google Ads, Google Analytics, Google Search Console, DV360, Microsoft Advertising, Criteo and DCM. But they plan to increase the list according to the most demanded by its users (they have a vote on their support page where users can suggest new integrations and the most voted are prioritized). The developers are clear about the importance of users to the success of the tool.
Therefore, in addition to keeping it in mind when enabling new features, they also want to offer quality customer service that offers help whenever a user needs it. For this they have a chat built into the plugin and a support page that responds at all hours.
The launch is planned for the end of the year and by then they have defined very cheap plans (22% cheaper than Supermetrics) and complete linked to the size of the agencies. All plans, including the free one, include all built-in fonts and none have reporting limits. The biggest difference between the plans is the number of queries that can be made per day starting, in its most basic plan, with 20 queries per day.
They still have a long way to go to be able to be as complete a solution as Supermetrics is, but it is true that with the integrated functions and APIs that they now have, they can help many small and medium-sized agencies to save time creating reports and optimize their work, already being a good alternative to Supermetrics.
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