This Friday, November 26, with a wide range of offers that take place both in physical stores and on online platforms. A day that has already become a tradition, in order to advance purchases before the arrival of Christmas. But given the claim of the sales period, are these real bargains or false promotions that encourage you to buy?
In a constant analysis of the main products that go on the market, the Organization of Consumers and Users (OCU) has focused . And it is that in the midst of a consumer wave that fills the main companies with offers, both before and after the aforementioned Black Friday, the institution warns that many businesses inflate their prices beforehand and then sell them by announcing an “offer”. which is still higher than the base price.
Therefore, it is important to know how to differentiate whether or not there are savings in a certain purchase in order to get the product right. Thus, for example, in which the OCU has put prices under its magnifying glass during the 30 days prior to Black Friday, its studies have detected that only in 2015 and 2017 there were more decreases than increases in costs.
For its part, in 2016, 2018, 2019 and 2020, more than 25% of the items promoted on Black Friday increased their price to later announce themselves as discounted. A tactic within the law that seeks to “deceive” the consumer to a certain extent, since it should only be announced if there was a lower price in the last month before the sale date and not earlier than 30 days previous.
It is for this reason that the OCU advises users to be cautious for this November 26, so that they make the right purchase and do not fall for this consumer ‘scam’. In this way, only 18.8% of the monitored products reached their minimum price during the week of Black Friday, while the average cost was 0.5% higher on these dates than during the previous month.
Is it worth it, then, to buy on Black Friday? It is the question that falls on customers and that leaves the answer yes, as long as they know how to find the savings opportunity (which there are). Some bargains that must be searched for, avoiding falling into the headless appeal due to the fact that there is a promotion and for what the OCU allows to follow:
1. The best thing to avoid buying useless things is to make a list of what is really needed.
2. You always have to compare to find the article that leaves the best value for money.
3. Make sure that the original price or the discount percentage appears, as this is required by law.
4. The guarantees are the same in the sales periods as outside of these.
5. The special conditions of the store, such as not paying with a card during the campaign, must be clearly announced.
6. In online purchases you can return the product during the first 14 days without having to give a reason for it.
7. A defective product cannot be promoted in a sales campaign.
8. You must always keep the invoice for a future claim.
9. The Complaint Sheets, obligated to deliver if requested, must go with three copies (customer, store and one to present at the Consumer Office).
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