Digital Marketing for E-Commerce, where to start? –

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Ecommerce or online commerce is no longer a fad, it is a reality and also represents the future for many businesses. Therefore, performing is something that all those who have an electronic commerce should already be doing.

Create your Plan now Digital Marketing for E-Commerce. Learn about the strategies to start designing actions focused on your target audience.

Whether you are considering setting up an ecommerce, or if you already have an online store, establish a digital marketing plan for your online store It will help you increase visits and, if all goes well, conversions into purchases.

Where to start a marketing strategy for ecommerce?

First of all, as in any business, whether online or not, it is essential that you establish a plan.

The marketing plan for online stores It differs very little from a traditional marketing plan, but so that you have all the steps clear, here are the points to follow to make a digital marketing plan, which you can also see in this simple .

1. Internal and external analysis: Know your market and how your business is located within the sector. Be able to analyze the strengths and weaknesses of your trade. Information is power, so take advantage of this analysis to improve internally and with your clients in all the aspects in which you see yourself as weakest.
2. target: To design digital marketing actions for your ecommerce, it is essential that you know your target audience, and the more you know about them, the easier it will be to hit the campaigns. To do this, you must ask yourself a series of questions that will lead you to get to know your business better.
3. Goals: If you come from traditional commerce, you will know that on many occasions the most traditional merchants do not set medium, short or long term objectives to achieve in their business. If you want to have a good digital marketing plan for your ecommerce, it is essential that you set primary (short-term) and secondary (long-term) objectives.
4. Strategies: What is the point of considering a digital marketing plan for your ecommerce if you do not have a series of strategies outlined? The digital marketing strategy is necessary to be able to achieve these objectives in your online store.
5. Actions: The strategy is basic, but without actions we will not achieve anything. You must draw a line of action within said strategy and achieve the objectives of your business in the digital sector.
6. Calendar: It is advisable to set times for these objectives, and establish deadlines to carry out these digital marketing actions in your online store. In your digital marketing plan, you can start with a calendar of actions to develop and objectives to meet for the next 3-6 months, and on that, depending on the results, continue working.
7. Start up: Are you going to do all the digital marketing tasks for your ecommerce? Is someone going to help you? Who develops each action and for when? All this must also be defined in the digital marketing plan of your online business.
8. Analyze results: Once you have launched your digital marketing actions for your online store, you cannot forget to measure, measure and measure. If there is something that differentiates digital marketing from traditional marketing, it is that the former can measure its performance and results almost one hundred percent, while the latter is always more complicated to establish a Return on Investment of the actions carried out.

Digital marketing strategies and actions for ecommerce

Once you have that clear digital marketing plan, you know your situation, the goals you want to achieve in the long term and you have outlined your target audience, we are going to give you another general guide of some digital marketing strategies and actions for your online store.

• Content marketing strategy: The content strategy in an ecommerce will help you capture the interest of your target audience on the Internet through content that helps them around your product.
• It is not about talking only about your brand and the products that are sold in ecommerce, but about hooking them through useful content that makes them feel the need to purchase your products in your ecommerce, and not in another.
• Within the content marketing strategy you will have to establish all the content that can accompany your readers on their journey to purchase your products.
• Content marketing actions: In order to publish such content, you need to create a blog within your ecommerce that allows you to write and publish those articles. On the blog you can publish videos, infographics, ebooks, articles, interviews…
• You have one with all the types of content that can help you see which ones are best for you in each phase.
• Social media strategy: the social media strategy for an e-commerce will allow you to be able to share not only the content created on the blog with your community, but also establish conversations with your followers, generate interest and get them to become prescribers of your brand.
• Actions on social networks: within your digital marketing plan for your ecommerce you will have to include all the actions on the different social networks that you are going to carry out.
• In this sense, the calendar will come in handy to keep track of important dates in e-commerce such as Black Friday, the Christmas season or Valentine’s Day, for example.
• You can do contests on Facebook, Twitter or Instagram, or raffles, among many other actions.

From here we wanted to open the way for you with these content marketing strategies or social networks, and some of the general actions that you can implement in the marketing of your ecommerce.

However, in your digital marketing plan you can expand them much more, and be much more specific.

If you don’t have your website yet, but you plan to set up an ecommerce, at we can help you have your online store in 1 minute.

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Freelance journalist and marketer. She is passionate about the Internet and the digital ecosystem, especially related to business.

In addition to my blog ‘Aprendiz de Marketing Digital y Ecommerce’, I write and collaborate on the content marketing strategy of Commerce360, a new BBVA Data & Analytics tool for physical businesses.