There are different opinions about which is the best time to post on facebook and get more interaction with your followers. Recently on her English blog, she put together an infographic based on research from SurePayroll with some updates on the best times for businesses to post on Facebook.
Look at the results:
What is the best time to post on Facebook?
Translating the images above, the best time to post on facebook in 2022 is:
- Box 1: According to the study, between 1:00 pm and 4:00 pm is when the publications have the best click-through rate (CTR).
- Box 2: Peak time for Facebook posts is 3:00 pm on Wednesday.
- Table 3: the worst times to post on Facebook are on weekends before 8 am and after 8 pm.
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If I always publish at those times, do I have guaranteed success?
The truth is not always. If you’re just starting out with your business, you probably have a lot of competitors and have the following question in mind: what is the best time to post on Facebook? Well, without a doubt, posting at the most popular times and competing with the thousands of existing pages will make it difficult for your message to appear on the wall of your target audience.
Our advice is: post at peak times but also consider alternative times, such as the time when people are traveling from home to work and vice versa. For example, at that time the use of Facebook on mobile devices is growing.
The key to choosing the best time to post on Facebook
First of all, understanding who your target is is essential to creating a social media strategy. If your store aims to reach housewives between 50 and 65 years old, probably the hours that they use Facebook the most will be different from those of women between 15 and 21 years old. Then, A post in the evening between Monday and Friday may reach more teenage girls than housewives. Keep this in mind when planning your strategy!
Once you understand your target, run tests: publish at different times and check which one works best for your business; that is, when more interaction is generated with your messages.
If you want to read more articles related to social networks, here are some that may interest you:
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Luck!
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