The Walt Disney Company made public this week, ending on July 2, 2022. In this report, it makes public the results of the total Disney+ subscriptions, in which it has exceeded all expectations in terms of the number of subscribers just a few weeks after the sharp decline experienced by Netflix. On the other hand, it announces the lowering of the forecast for 2024, in terms of subscriptions and a price increase for the end of the year.
Disney + approaches Netflix beating all your expectations
As we were saying, in this report Walt Disney makes public the results of the total Disney+ subscriptionswhich increase to 152.1 million during the third quarter of 2022. The entertainment platform achieves 14.4 million subscribers this quarter, exceeding the expectations set at the beginning, which were a total of 10 million.
On the other hand, they have declared to obtain some earnings of 1,497 million euros in the first half of its fiscal year, which represents a growth of one 71% compared to the same period last year.
In its streaming services, the company already adds some 221 million subscribersmost of which belong to Disney+ (152.1 million) while Hulu has 46.2 million and ESPN+ it has 22.8 million. These numbers tell us that the company’s streaming services combined now exceed Netflix in total subscribers. Netflix for its third quarter after losing nearly 970,000 subscribers.
fall on her subscription forecast for 2024
The company also announced a reduction in its forecast for 2024, in relation to Disney+ subscriptions. It is expected that instead of 245, which they had initially said, they will drop to 215 million subscribers. Disney had previously set its Disney+ subscriber guideline at 230 million to 260 million by the end of fiscal 2024, but is now lowering this guideline by 15 million on both the low and high end.
“We remain confident that Disney Plus will achieve profitability in fiscal 2024“, explain it Disney CFO Christine McCarthy.
Price increase on Disney + and a plan with ads in the US
Disney also announced an increase in the price of the subscription to Disney + without advertising at $10.99 per month (€10.63) as of December 8 in the US, up from the current price of $7.99 per month (€7.73). The price change will bring with it the launch of the next plan with advertising of the streaming service, which, according to Disney, will be priced at $7.99, that is, the same price that American users now pay.
In addition, the DisneyBundle in the US, which includes Hulu with ads, Disney+ without ads and ESPN+ will increase from $13.99 to $14.99 per month (€14.50). The premium version of the package, which includes ad-free Hulu, ad-free Disney+ and ESPN+, will remain at $19.99 per month (€19.34).
«That will give us the ability to adjust our price while maintaining our strong value position.” Explain Bob Chapek, CEO of Disney. «Great content will drive our subscriptions, and more subscriptions will drive profitability” Add.
At the moment, the company has not provided data on other markets, although it is expected that these changes will reach Spain and that, with the arrival of the plan with ads, the prices of a premium plan without advertising will also increase.
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