Doctoralia: keys to the success of a model based on health and the Internet – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

the progressive incorporation of the Internet and mobile applications to our life habits it is being so complete that even areas that might seem so difficult to integrate, such as health, are evolving in a positive way. Today, we will talk about one of the main examples of this good relationship between health and the Internet: do you know Doctoralia?

What is Doctoralia

Doctoralia is an application that helps patients to find doctors and centers near your geographic location, and that also allows you to request an appointment directly through the application or contact them by phone. Another very useful and helpful feature is reading the opinions of other patients about their experience with these professionals.

Doctoralia’s filter system allows choose by city, by medical specialty or by insurance company. You can also add the doctor or his center to your favorites section and have it accessible more quickly to request an appointment at any time. According to its creators (Albert Armengol, David Díaz and Frederic Llordachs), the app launch in 2012 accelerated the growth of the business that was first a web directory.

It is amazing how such a peculiar sector can reach such dimensions online. It is clear that user habits are changing. Generally, people tend to be discreet about their illnesses and seek direct contact with health professionals. However, Doctoralia as a starting point in the field of online health services shows that people are interested in learning more about treatments and diseases; as well as taking advantage of comfortable alternatives (let’s say mobiles) to find and make an appointment with doctors.

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Some interesting figures from Doctoralia

Doctoralia is currently available at Spain, Mexico and 19 other countries. It is downloadable for devices with operating systems iOS (Ipad, Iphone), Android and Windows on your PC. The application languages, at the moment there are five: English, French, German, Italian, Portuguese and of course, Spanish.

Their figures are significant, although worrying as they speak of a Spanish society in very poor health. As stated on their website they receive visits from more than 2 million users per month. They have registered with just over 80,000 health professionals and have more than 28,000 medical centers (only in Spain).

Another valuable service that Doctoralia offers is the response to online queriesand. In this way, psychologists, dermatologists, pediatricians and other health specialists have time to answer the questions of anonymous users. The community of experts does not reach 4,000 professionals and they have already clarified more than 8 million questions since the service was created. In fact, interest in Doctoralia has grown so much that Google It already registers significant levels of searches in keywords such as Doctoralia Psiclogos, Doctoralia Dermatologos, Doctoralia Adeslas, as well as more local terms such as Doctoralia Sevilla or Doctoralia Barcelona.

Globally, the figure amounts to 3.5 million medical and professional centers and 120 million users. These figures have been achieved through efforts since 2007, when it was founded, until today, when they are at the forefront of innovation for health services.

The relationship between health and the Internet is evolving

Doctoralia facilitated in 2015 after interviewing 4,000 people globally. As brushstrokes to take into account and that I consider remarkable from the report, we point out:

  • Women They are the ones who most seek information related to health.
  • 34% of those interviewed are information “nodes” because they seek information for themselves and for people close to them or who are in their charge.
  • 84% of those interviewed consult comments from others about their experiences in medical centers.
  • 80% read reviews and drug or treatment reviews.
  • Only 9% have made medical consultations or videoconferences by
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And regarding the use of applications, they state that the main applications used are related to online health information (86%), physical exercise (77%), diets (66%) and medication management (66%).

About half of mobile app users have also used applications related to sleep management (56%), Doctoralia online appointment (56%), the mood monitoring (55%) and blood pressure (51%). Lastly, less than half have used apps related to diabetes (44%), the menstrual cycle (35%) and pregnancy/maternity (32%).

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