Businesses and marketers are always looking to improve the traffic performance of their sites.
To be efficient in this task, the needs to accompany an indicator called domain authority. This shows the strength that a page has on the Internet when it comes to positioning on search sites like Google.
Having a good search position means more organic traffic and more public trust in relation to your content.
But what does the concept mean? How to make your content more authoritative and get better results? In this text you will know every detail of the matter.
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What is domain authority?
Domain authority is a digital marketing metric developed by the company which manages to simulate the positioning of a site in the search mechanisms based on factors related to the authority and relevance of the domain.
It is also known as Domain Authority or DA and presents a measurement system based on a measurement scale that goes from 0 to 100. The closer to 100 the note of your site is, the more authority it will have and, therefore, the more will attract On the other hand, the closer to 0 it is, the worse its ranking will be and the fewer visits it will receive.
Domain authority is therefore an indicator that tells you if your SEO strategy is working, allowing you to make adjustments and spot opportunities to get better performance out of your domain. .
DA is not the only metric that allows you to analyze this type of performance. If you are interested in the subject, you must have already read about Page Authority, and so that you do not have any doubts regarding these terms, we are now going to see what differentiates them.
What is the difference between Domain Authority and Page Authority?
The names of these two indices are quite similar and end up causing some confusion.
It is necessary, however, to know how to differentiate them. In the case of the Page Authority, it measures the authority of just one page, while the Domain Authority considers the entire domain and subdomains. Therefore, it is more complete than PA.
Both follow the same methodology to always try to approach the vision of the to position each page.
How to check the domain authority?
To calculate domain authority, Moz developed a method that looks at some aspects of your SEO strategy.
These factors consider the age of the site, its reputation – analyze the number of accesses, for example – links that lead to the site (called ), internal links and their variety, in addition to making a distributional analysis of the content, that is, how it is distributed on the web.
Some tools manage to make these measurements. Moz itself developed an extension for Google Chrome, which analyzes the pages visited with reports that indicate the main SEO metrics.
Another tool is the which has already received the nickname of “Open Site Explorer” and indicates which are the contents of the page with the best performance and a complete report on anchor texts and backlinks.
Why do you need to evaluate your Domain Authority?
As you may have already noticed, analyzing the Domain Authority is essential to know if your SEO strategy is working well. And not only this, because there are a whole series of other useful aspects about positioning that you can discover if you analyze the Domain Authority of your site.
Map out and evaluate SEO strategies
By measuring your domain authority, you will be able to redefine your SEO strategies more precisely and when necessary. And as long as the results of the optimizations for search mechanisms may take time to appear, it is very important to monitor their evolution closely.
This study will also allow you, for example, to develop new thanks to the constant analysis of your metrics.
Compare you with competitor sites
Through the Domain Authority you can analyze the domain authority of any site, including those of your competitors.
This type of It also allows you to discover the best keywords used in the market and know if the ones you use perform at that level.
Choosing good partners to get backlinks
But analyzing other sites is not only useful for . This can also help you find collaborators with whom to create backlinks.
Before establishing a collaboration, it is essential to analyze the authority of the future collaborator. After all, one of the several factors that Google analyzes when positioning a site is the quality and authority of the domains that generate links to it.
How to improve domain authority?
As you may have noticed, there are some aspects of your SEO strategy that boost your domain authority or not.
Really, improving the metrics is not easy, it is necessary to pay attention to certain aspects and a lot of practice. But there are some tips that can help you increase your domain authority.
1. Identify your competitors
It is always good to keep in mind that the Domain Authority is a comparison metric with your competitors, and this can only be done if you know at least the main ones well.
More than a high authority note, you need to have goals that adhere to the behavior of your main competitors. It is by looking at them that you will see where your brand should be in relation to the DA.
Your competitors are those who appear on the Google page when you search for a company. which is part of your strategy.
Some tools can tell you more precisely who your competitors are, such as Y .
These inform about the main sites that appear in certain searches and their respective authorities of and page.
With this in hand you can evaluate your own metrics and your positioning relative to competitors to better adjust your growth goals.
2. Analyze the profile of your site’s backlinks
Backlinks are links posted on other sites that lead to your content. This is one of the factors Google looks at when determining domain authority. Backlinks on sites without authority and with irrelevant content can hurt your ranking.
Therefore, do a good analysis of your backlink contributors. Evaluate the AD and AP rating of each of them and choose the most suitable ones for your strategy. .
3. Seek to collaborate with sites with higher Domain Authority than yours
Still talking about the profile of your collaborators for backlinks, it is essential that you recommend sites that have a higher DA than yours. In this way, Google will perceive that you care about the quality of what you offer to your reader.
Seeking to further improve your domain authority, you can try to strengthen ties with these collaborators, so that they also come to recommend your text in their content.
One way to do that is to create on partner sites. Texts that talk about a certain subject that you master and that recommend some content on your site.
4. Exclude low-quality backlinks
And the analysis of collaborator profiles does not end here. If you prioritize collaborators with DA better than yours, you need to eliminate the low quality ones.
In addition to not recommending them on your site, you’ll need to make sure they don’t recommend your site on their space either.
To do this mapping, you can access the and check in “Websites with the most links” which hyperlinks from other domains point to your content.
In this way you will be able to select the links that you do not want to direct to your site, analyzing the DAs and the quality of the content they create.
Remember that these sites do not just have to have a low domain authority. It is important to analyze what are the SEO improvement mechanisms of the page, such as the creation of artificial links or unreliable practices, such as SPAM.
5. Produce quality and relevant content
And so that the content of your site is not qualified as undesirable by other sites, you need to produce quality content.
But not only for this, but because both Google and the Internet user will always prioritize quality. And an ally of quality is relevance. These two requirements will make your site gain the attention of search engines, users and collaborators.
So, structure content production strategies that are well aligned with your buyer persona. Your content must be useful and help users in their purchase journey.
6. Do on-page SEO optimizations
From everything you have read so far, you will have noticed that it is essential to have well-defined SEO resources, without forgetting on-page techniques.
These are optimizations performed internally, on your own content, to adapt it to search engines.
These improvements include the proper use and distribution of keywords and their variants, good scanability, internal linking and ranking of information through title tags.
All this will allow search engine algorithms to analyze and qualify your content correctly, guaranteeing better positioning and authority.
Use SEO to improve your Domain Authority
As we have already seen, the Domain Authority is an essential metric to know how you are positioned on the web in front of your competitors. This allows you to define goals and refine your marketing strategies.
Improving this index is not an easy exercise, but with practice you will be able to achieve higher positions in the search engine of Google or any other search engine.
Content marketing is certainly a good way to get better results with your brand on the web, but for that it is necessary to know the nuances that will contribute to this success.
Therefore, it is essential that you inform yourself well about the . This text will help you stand out on the web and, of course, have a good domain authority.
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