Of German origin and with a long tradition, Douglas Perfumeries is considered the leading chain in the European market, present in Spain since 1995, its beauty consultantstheir exclusive sale brands and a wide range of cosmetics and luxury treatments are its main attractions. But, is this exclusive positioning transmitted from your online store?
Douglas perfumeries online: first impressions
When entering the eCommerce predominates the characteristic color of Douglas Perfumeries. Therefore, identifies with the brand and its packaging (the same with which they send online purchases) from the first moment. In a first incursion what the online store suggests is true saturation: banners with products, offers, brands, discounts, news… All this with diverse images and too much text about the photographic part. When you visit the web for the first time, you may get that feeling of not knowing where to start, of an excess of information.
But once you are familiar with the online store, everything is easier. In the main menu you can locate practically everything. There you will find their main products and strengths, exclusive brands and discounts.
- perfume
- Treatment
- Make-up
- Offers
- Best-seller
- News
- brands
In addition, the header of the page already informs about several of its services and facilities: free shipping from €29, two free samples to choose from with every purchase, and free gift wrap and greeting card. Detailed information is also provided on the process and conditions of purchase and A search engine appears very visible to facilitate things when promoting the buyer.
The purchasing process at Douglas Perfumeries
The product file is very complete: description, possibility of increasing the image, availability of the product and sizes and formats with their corresponding price… And once the user has selected what they want to acquire and with the cart full, The buying process is also very simple. The customer has the option to buy without logging in but can also register and thus obtain different advantages, such as discount coupons and personalized offers. The payment options are the most common: they are limited to credit card and PayPal.
Postage, shipments and returns
As it stands out from the first moment you enter the eCommerce, purchases have free shipping from €29, which encourages you to complete your cart if you do not reach this price to save you the €5.90 shipping cost who pay orders of lesser amount. Delivery times are reasonable, although they could be improved: between 3 and 5 days; and returns are free through . Douglas Perfumeries does not allow the return in physical stores of products purchased in the online store.
Beauty advice: from the physical store to the online one
One of the main strengths of Perfumerías Douglas in its physical stores is the figure of its expert beauty consultants. A similar service is available in the online store. They offer beauty, makeup and hair tutorials, but also personalized advice if you are a user of the Douglas Card.
The greatest attraction of Perfumerías Douglas is its wide range of top brand products, exclusive, to which are added its policy of discounts and its value-added services to the purchase: samples, gift wrapping, greeting card, tutorials and personalized online advice.
The aesthetics of the online store could be improved to approach that concept of exclusivity that they wield as well as aspects of their purchase conditions, such as the delivery times and payment methods. What do you think of our review of Douglas Perfumeries? Have you been wanting more?
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