eBay becomes the first major marketplace to sell NFT – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Digital consumption has presented a progressive increase in recent years due to the constant transition towards electronic markets. In this way, many of the actions in the day-to-day life of people have been carried out digitally. For example, now to see the premiere of a movie we just have to turn on the television or computer and enter a streaming platform instead of going to the cinema.

The same has happened with many other areas of daily life, such as buying food, clothing, banking, etc. Such has been the impact of this digitization that it has reached more specific aspects such as collectible products. , The ones we talked about recently, are proposed as a digital solution for collectors and have revolutionized the digital consumption market.

eBay opens the doors of its marketplace to NFTs

As we said, NFTs or non-fungible tokens have been setting the standard in the digital consumption landscape in recent months. Basically, NFTs are digital certificates of ownership of any type of product in the digital ecosystem. For example, founder of Twitter, auctioned off the first tweet ever written as an NFTreaching bids of millions of euros.

Taking into account the large sums of money for which NFTs are sold, as they are unique assets of their kind, they are considered a good business opportunity. Based on this idea, it has decided to add this type of collectible goods to its marketplace, as announced in a .

Let us remember that eBay is, along with Amazon and , one of the largest marketplaces in the world, with a feature that differentiates it. Although its platform is open to any type of product, eBay is a special niche for trading collectible goods. On its website it is possible to find everything from old coins and physical editions of the cryptocurrencies of the moment, to sports cards, which are precisely some of the goods that, digitized, are leading the furor over NFTs.

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That said, it was only to be expected that with the rise of collectibles, eBay would open a space for them in its catalogue, thus giving creators and collectors the opportunity to broaden the scope of their passion, entering this new digital age.

“eBay has always been the global destination for buying and selling the most rare and hard-to-find items, and we will continue to be the destination for collectors of all kinds, physical and digital. This opportunity opens up new assets for collecting, new ways for people to fuel their passion, and broadens eBay’s appeal to a new generation of collectors.” the company explained.

Trading cards, art, music and other similar NFTs will be available on eBay

With the release of the statement, eBay has modified its selling policies to include the availability of digital goods such as NFTs.. Likewise, the company clarified that in the first instance the NFT inventory will be in charge of certified and trusted vendors, who must comply with their safety standards and will perform within categories such as trading cards, music, entertainment and art.

With this approach they will be able to closely monitor the development of the market on their platform and receive feedback by sellers and consumers, in order to incorporate new policies, programs or tools that help users to buy or sell NFTs with greater security and confidence.

On the other hand, recently the American company had announced that in the future they would be willing to. This expansion in their payment methods is connected with the arrival of NFTs, since both digital currencies and these goods are created from technology. In addition, they have also commented that in the coming months new capabilities would be introduced to promote goods with blockchain technology on the platform. “We are always looking for the most relevant payment methods and we will continue to evaluate that in the future. We have no immediate plans, but cryptocurrency is something we are keeping an eye on.”eBay explained in a statement to Reuters.

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With the addition of NFTs to its catalog, eBay enters a fairly closed market, dominated by cryptocurrency exchange platforms. Although these have a technology focused on these products, the American company can offer a greater reach to creators. At the moment we can only wait to see how this new alliance between digital assets and marketplace platforms turns out, which sets a new milestone in electronic commerce.

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