Emails refuse to die. They are and will continue to be a very important tool to increase sales. Between the email marketing tools that you can use, without having advanced technical knowledge, are Hubspot, Doppler, Mailchimp, GetResponse and more.
Your sales need a boost. We know. To achieve this, you have already decided that you will implement an email marketing campaign in your business or company. You chose the format, the schedule, you have leads ready, but your days need hours to send emails or segment audiences. What options do you have to achieve it? Many. And they focus on different email marketing tools.
the tools or email marketing platforms They will make creating your campaign not the most tedious thing in the world, it’s that easy. Once you decide to apply the in your digital marketing plan, it is ideal to choose tools to streamline and improve processesin addition to optimizing the results and subsequent analysis.
To ensure that all the necessary steps are fulfilled as dictated by your plan, there are free specialized toolswhich will surely improve your experience and that of everyone involved, including your subscribers.
Keep reading! This article will help you learn about the best email marketing tools, their functions and how you can apply them to improve your campaigns in all aspects.
What is an email marketing tool?
An email marketing tool is a platform or software that you will use to streamline the processes in your email campaign. mailing.
With them you will be able to control, review, organize and direct the efforts of your strategy, to achieve faster the results you proposed.
As you can imagine, there are also free and paid email marketing tools. There are many brands that are dedicated to offering these services, so the offer is varied.
Remember that the proper use of these tools will always guarantee greater productivity.
Benefits of having email marketing tools
As they are specialized services, the benefits you will get from the multiple instruments available are many.
Delegate to these platforms and tools the different steps in the development of your campaigns It will make email marketing seem easier to plan, execute and measure.
Below you can review the list of benefits of having email marketing tools in your business:
- audience segmentation
- personalized content
- performance indicators
- Higher conversion rate
- Easy to apply settings
- Free email marketing!
audience segmentation
These platforms will help you segment your audience, one of the key points to increase the effectiveness of email campaigns.
Choosing the right software, platform or tool it can become the key so that your email marketing campaign is directed to segmented groups in a better way and thus, have higher performance.
personalized content
Better content, personalized and with the characteristics that the specific audience requires, sIt will always be a plus in your email marketing campaigns.
The tools will help you refine the content you offer, individualize each email and thus obtain greater interaction with your audience.
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performance indicators
With a platform that counts your conversions and other indicators, measuring the effectiveness of your email marketing campaigns will become an easy process to execute.
Open rate, number of clicks per email, conversion rate, subscriber retention, opt-outs and other data is necessary to accurately measure the return on investment of your email marketing.
Higher conversion rate
By having an automated, scheduled system, with personalized content and well-cared details, both clicks and conversions will increase in your marketing operation. mailing.
Increase your conversion rate It will happen organically when the functionalities of email marketing platforms are correctly applied to your business.
Easy to apply settings
Monitoring performance and identifying strategies that worked and others that didn’t is much easier with email marketing tools, so applying adjustments or modifications also becomes less complicated.
Free email marketing!
The best benefit of email marketing tools is that for many of them you do not need to pay a single peso.
There are also many platforms that have free and some paid plans; analyze them and decide which is the one that can mean the most benefit to you, according to your goals and interests.
How to choose an email marketing tool?
Doing email marketing is a step that any business must take. And the faster, the better. If you have already decided, the next stop on your journey is to find the ideal tool to carry out mailings.
To help you choose the best option, we give you a brief and to the point list of what you have to consider before hiring it.
- Think about what you need. Although many tools offer similar features, at some point they all have different goals. analyze them well
- Easy to use. It should make your life happy, not give you a headache. Take a look at its interface and take the time to browse through its options before making the final decision.
- Do you have a budget? Many email marketing tools have free plans, others have very affordable costs. Organize your finances before making the investment.
- Do you offer customer service? Nobody wants to suffer more when they have a problem with technology. Perform a search on the web to find out the opinion of other users when using it.
- Reports always matter. There are no good decisions without statistics. Any email marketing strategy must be measured to find out what your client likes and identify what did not work to improve it.
8 email marketing tools for your business
We must tell you that the options are so varied, with so many functions and services included, that it is easy to be attracted to all of them. but it is very important to know that your business does not need all these email marketing tools.
These instruments have specific functions, choose which one best suits your campaign, the formats you shoot, the content you include and all those details that will make you select the ideal email marketing platform for your business with more precision.
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Here is a list of eight email marketing tools that you can apply to your business. Some of them can be used from your Tiendanube or managed independently without any problem!
- GetResponse
- Mailify
- RD Station
- Zoho
mailerlite
MailerLite offers you multiple templates for your emails, as well as tools so you can create your own. The ease it offers to edit emails saves a lot of time: You can drag multimedia elements such as images, videos, some social media post and much more.
One of the star functions is that helps you identify inactive users, those people who are subscribed to your content but have not interacted with your emails for a long time. With this information, you can recover the activity or stop insisting and making an effort in those who do usually interact with your emails.
A super point in favor of MailerLite is that all the emails you generate with them are adapted to any device, so you will not have to review this part, vital for a positive customer experience regardless of whether it is on the mobile phone, computer or tablet.
There are free functions and some with cost.
Doppler
It not only has a very coolDoppler is one of the platforms with more active time. It has been providing its services for 10 years, it is the leading email marketing tool in Latin America and it specializes in the mass firing of your emails, as well as the design of templates.
The operation is simple and intuitive in your online store, offering a very easy to use. With you can generate classic campaigns, A/B test campaigns, automations based on subscriptions and other actions of your customers, pre headers, scheduling and more.
In addition, you will receive a summary of metrics to better understand how your . It has a free version and also has paid packages and services for different budgets.
GetResponse
email marketing is often one of the first that businesses incorporate, because it offers a convenient 30-day free trial.
It has a simple editor enabled to drag the elements you want to your formats. Also, has specialized services to, for example, respond to users weekly. You can also qualify your users according to criteria that you define yourself.
GetResponse is also characterized by having a specific section for Webinars, or webinars. Streamlines the registration of interested parties, assists you in scheduled deliveries and personalization of emails.
Mailify
Mailify is one of the most intuitive email marketing platforms on the market.
The Eye Tracking Y heat map are two of the most valued features. They let you know which points in the email users are concentrating on the most and what they are interacting with the longest.
Also, this email marketing tool enables the instrument Email Builderwhich allows users to design their emails with more than 100 default formats.
With this instrument, automation becomes daily bread: you can be sure that messages will be sent on special dates, welcome, update notification emails, various reminders and much more.
Marketers love the platform for its excellent phone support, available in six languages.
In addition to being an email marketing tool, it also helps you send SMS messages.
RD Station
The the strategy that focuses on attracting new users or clients on a voluntary basis, is one of the specialties of this platform.
of email marketing, you will easily create landing pages, which are pages to capture strangers who visit your website and convert them into subscribers. Added to this, in RD Station creating pop up it is widely usedas well as the programming of publications in social networks and the detailed segmentation of audiences.
To start, This all-in-one platform enables a free trial that does not require any bank details.
Zoho
Email marketing tool and also customer relationship management, most used today.
It’s a bit different than the other options. You can create email marketing campaigns with its help, but Zoho goes much further; the plus is that, as it is also specialized in CRM (Customer Relationship Management), you can integrate…
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