The they are central to the strategy of many companies, so no one wants to be left out! Knowing this, the company offers more and more resources to encourage people and companies to enhance their content. And Facebook Ad Library or Facebook Ad Library is one of those tools.
Find out more about this initiative and learn how to use it to optimize your results!
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What is the Facebook Ad Library?
The Facebook ad library, also called Facebook Ad Library, is a tool that allows access to all the campaigns carried out on the social network by any advertiser.
The tool is open to the public, since it is not necessary to have an account on the social network to access it. Also, there is no cost to users.
You can see ads from competitors, inspirational companies, entrepreneurs, and even politicians.
And did you know that it was exactly the politics that motivated the creation of this library?
After the controversies about the data obtained on Facebook and the US elections in 2016, the social network created this possibility to offer more transparency in political ads.
Today, in addition to being a space for people to see the investments made in political campaigns, the library is also used for advertising purposes.
By using the Ad Library, you can keep up with the competition, get inspired, and even improve your paid campaigns on your social media!
What are the Ad Library resources?
Competitive analysis is one of the main uses of Ad Library, but what exactly does this tool show?
In the library, you have access to the texts and other resources used in the advertisements made by the investigated brand.
You will see the images and legends of the ads of whoever you want, even if they have never been shown to you on your profile, for example.
You can also see the journey that users will make when they click on each ad. This resource is excellent for identifying which journey competitors are following for leads.
But do not forget that they can also access what you have planned.
However, ad targeting is not visible in the library, okay?
In other words, not everything is shared, so there is no way for anyone to access the tool and simply copy the strategy used by another person or company.
How to access the Facebook ad library?
Go to the page of and select the country and then “All ads”. Then, enter the name of the advertiser you want to monitor in the search bar.
You will have access to ads made for products, services, and much more!
The tool also allows you to filter it by location and platform (Facebook, Instagram, Messenger), and you can still see if there are other versions of the ad and how long it’s been running.
If the objective is to consult a political advertisement, there is also the option of searching for it by . Just click on “Social Issues, Elections, or Politics” and type what you’re looking for.
What are the benefits of using Ad Library?
1. Find referrals for new listings
Have you had a creative block when creating an ad?
Take some time to see how other companies are doing their campaigns.
Try to identify trends and write down all the references you find to serve as fuel in those moments when you cannot think of new ideas.
Remember to focus not only on the text, but also on the graphic aspects of the campaigns, such as the images used, fonts, formats, colors, etc.
In this search for referrals, it’s often worth focusing on the people and companies that inspire you and your business, even if they’re not specifically in your niche.
You can monitor related businesses, big brands or even companies outside the country.
A check in other parts of the market can give you insights for something innovative and that will be your differential in relation to the competition.
Do you know that dive we do on Pinterest when we want to invest in a project Do It Yourself?
We know that we won’t always do exactly the same thing, but the minutes spent on that research are valuable in fostering creativity. Do the same in the Facebook Ad Library!
2. Closely monitor the positioning of your competition
You have already seen how amazing this tool is for TRUE?
So, make sure you take advantage of this advantage! Since you can see all the ads in one place, you can better understand the strategy and goals of the monitored businesses.
You will also be able to see how that business speaks to its audience, which can help you rethink and improve your communication with your potential customers.
In addition, take advantage of the fact that the library shows the start date of the publication of each ad, which helps to identify the most recent ones and also those that have been active for the longest time.
Most of the time, this means that they are giving good results!
The possibility of displaying Instagram ads in the same tool is another advantage. After all, if your competitor advertises on these two social networks, you can analyze everything on one page.
3. Find inspiration for more efficient CTAs
define the best is not always an easy task.
In general, you need to do a lot of testing to identify which ones are the most attractive and what works best with your audience.
Testing will still be your best friend in this process, but the Facebook Ad Library can be a great source of inspiration and data.
To make sure your CTAs are becoming more efficient, take a look at what other companies are doing.
Check if they use any triggers that you can apply to your ads or if they have invested in different buttons or formats.
Also take a look at where and how these calls to action are placed in your ads or descriptions.
All this interferes with the success of the strategy, so don’t forget to pay attention to all the details!
4. Improve the copywriting of your ads
The written content of the ads is essential for them to convey the message you want and attract clicks from the right people!
And just like CTAs, the rest of your campaign copy also needs a lot of testing.
Get inspired by it that other advertisers use and find out what makes sense to apply or not apply to your business.
The purpose of the Facebook Ad Library is not for anyone to copy someone else’s work. Even because there are no guarantees that what one company is doing will also work for another, right?
Although they are your direct competitors, your business has its peculiarities and that is what you should focus on.
However, use the tool to check out the competition’s copywriting and get inspired. Then, adapt what you think is relevant to better and better and make your strategy even more attractive to users.
With the Facebook ad library you improve your ads
Invest in it can be a bit scary, especially for those who don’t have much experience or knowledge about the tools yet.
It’s really scary to spend money on ads and not reach your intended audience, right?
The Facebook Ads Library is an excellent support for those who want to understand more and more about the potential of ads and, of course, how to use them in favor of their own business.
But good ad planning isn’t just about competitor analysis.
You also need to know what the possible formats are, how much each type of ad costs, and what are the best practices to achieve the desired results.
To learn more about all these details, I share this complete guide on how to do .
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