In this course we are going to focus on the world of creating and monetizing content in video and direct format on Facebook.
Facebook is still to this day the largest social network in the world with more than 2.9 billion currently active users. However, Facebook in recent years has been relegated in interest by other social networks that have emerged such as Instagram (also belonging to Meta), Twitter, TikTok or YouTube.
It has been labeled for being a social network disconnected from younger audiences. However, it continues to be one of the favorite networks for marketers and businesses that see how they can reach their target audience in a very direct way.
Facebook, converted into Meta, is in the midst of a restructuring and new projects, with which it intends to revitalize all its business fronts, including the Facebook social network itself, which is the pillar of its entire conglomerate.
During 2022, big changes are coming to the platform that will update its interface, add new functions, and focus more on the most current forms of content. With special emphasis on videos on demand and Live Streaming. Currently, Facebook is the second largest video platform in the world with more than 400 million active users, and the third largest platform in Live Streaming. Being the platform that is having a higher growth rate in the last 2 years.
Also since 2018 it has been transforming its privacy policies and features, which was one of the biggest concerns of its users.
Facebook is a social network still to be taken into account. And in this course we will talk about how the algorithm works and the particularities of this social platform. Likewise, we will learn how we can put it on our side by putting certain strategies into practice when uploading content to our page. Go for it!
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