Pricing course in which we will see the main techniques and strategies to be able to establish the best price for our products and services.
One of the main difficulties for any entrepreneur or startup is deciding the price of their product or service.
Setting prices is not easy! In general we are very bad. Normally we only know how to compare prices, or establish them based on costs. losing strategy.
Throughout ten classes we will see theory, practice and real cases of good and bad pricing through the analysis of the pain of paying, how to use a price strategy according to the market, and key concepts such as the reserve price and consumer surplus .
We will see strategies of price levels and anchor prices, how to establish prices based on value, and of course, the psychology of prices… What about number 9?
We will also see the power of free and discounts, how to do it right (and examples of how to do it wrong), the IKEA effect, the price elasticity of demand, and of course… Real examples of pricing strategies with more ( or less) success ;).
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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