I’ve been wanting to comment for a while now. The Internet is evolving by leaps and bounds, and making a 10-year prediction may be more of an exercise in imagination than anything else, but as Einstein said, imagination is more important than knowledge. Or here we go.
Google has defined seven points in particular: mobile Internet, ubiquitous network, higher speed, cloud computing, online advertising, real time, and social networks. Let’s look at each point:
1. Mobile Internet
The computer will not die, but it will lose the absolute majority in what refers to the means of connection. There will be more Internet connections through mobile devices than from computers. The great help to meet this point is the appearance and extension of smartphones, tablets, ipads, netbooks, and portable consoles. He is just around the corner. The fact: Currently 1.8 billion people have access to the Internet, and it is expected that a large part of the next 1 billion will arrive through mobile devices. The example: In Japan there are already more people connecting from their phone than from a computer.
2. Ubiquitous network
In the future, all points on the planet will have Internet in the air, through and WiMax, and its citizens will be able to connect from anywhere, for free or at increasingly reasonable costs for its users, not only through the computer, but also from household appliances, home automation devices, or cars, which can be constantly online. The fridge will connect to the corner store when there is no milk, and the car will notify the workshop when it has a worn part.
3. Browse at full speed
Currently, in Hong Kong, France and Japan the average speed for users of broadband is superior at 10 Mbps. But Internet speed comes not only from the speed of the connections, but also from technology. Search engines are constantly researching to develop new technologies to achieve for everyone, even if you don’t have high-speed connections.
4. Cloud computing
cloud computing () consists in Internet hosted applications and accessible from computers and mobile devices. I am particularly a great defender of this type of technology. In the future there will be more and more applications and services that today work from computers, taking advantage of security, accessibility and collaboration. The example: .
5. Online advertising
Internet advertising evolves by leaps and bounds. The data: In England online advertising represents 25 percent of the total, and the network overtakes television as the preferred medium for advertisers. The global average online advertising spend is 10 percent of total ad spend.
This is thanks to the advantages of online advertising over traditional; the possibility of segment, modify campaigns in real time, manage costs, no geographical limits and reduce marketing costs. The (relate the ad to the web pages where it is placed) It is the fastest growing advertising format, thanks to its effectiveness and higher return on investment.
Society spends more and more hours a day on the Internet than exposed to traditional media such as radio, print and television, so advertisers better understand that they must be where their audiences are.
6. Real time
Millions of people share photos, videos, opinions, documents and all kinds of content on a daily basis. This success is based on the real time searchessince users want know what is being said on the Internet at that precise momentabout something of interest to you. Whether it’s a new case of political corruption, commenting on the end of LOST, or talking about Jimmy Jump jumping on the stage of eurovision.
7. Social networks
According to , 94% of businesses will increase their investments in , advertising and online communities. The stat: Facebook has more than 450 million users, Twitter exceeds 115 million, Google Buzz is available to more than 175 million users, and more than 100 million videos are viewed on YouTube every day.
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