If one of the tools you use to bring traffic to your online store or your website is Facebook Ads, then the Facebook pixel is, without a doubt, essential to take advantage of your paid ads.
In a nutshell, The Facebook Pixel is an extension that allows you to analyze data about your ads and conversions in a very simple way. In addition, this tool also helps you integrate your virtual store with Facebook.
Now I know that There are many doubts, confusions and frustrations when creating and installing the Facebook pixel, so in this post I am going to try to help you clarify the picture a bit. đ
What is the Facebook pixel?
The Facebook pixel is an analysis tool, specifically it is a code that you can put on your web page to collect information and track of the actions carried out by the people who visit your site. This code is “invisible” to users who visit your page, but very valuable to you.
What is the Facebook pixel for?
The Facebook pixel performs many functions when it is integrated into the code of a web page, from checking that the ads you are paying for in Facebook Ads reach the right people, even in your online store.
See what other things the famous âand for many enigmaticâ Facebook pixel can be used for:
1. To track conversions
The Facebook Pixel will help you understand the path traveled by users who arrive at your site from a and solve questions like:
- Do they navigate from a computer, tablet or smartphone?
- How many conversions or sales did each ad generate?
- What was the ROI of the ad?
đ Conversions? ROI? If you are overwhelmed by so many confusing terms, check out our , it contains all the terms you need to know to digitize your business.
2. Add and manage items from your catalog
If you have the pixel integrated into your online store, you will be able to add new products to your Facebook catalogs and edit the details directly from your storeno need to duplicate efforts. Do you want to know how to start taking advantage of this tool to speed up the upload of products? guides you step by step.
3. Allows you to create custom or similar audiences
Remember how I told you that the Facebook Pixel is an analytics tool? Well, this is a good example of the use of the collected data. In a nutshell, the information collected by the Pixel on your site can be used to create similar or personalized audiences with users who share demographic data and interests with your buyers. That way, it will be much easier.
4. Allows you to optimize Facebook Ads for conversions
From the hand of the previous point, this tool will allow you optimize your Facebook ads for conversion events, for example sales or registrations, on your website. Without the pixel, you could only optimize for converting clicks to a link.
5. Provides access to more Facebook Ads tools and metrics
The more information you have about (the path your customers take to make a purchase), the better! Using the Facebook pixel has the benefit of access to Facebook Ads metrics and tools like the ones we mentioned before and others like the cost per leadcost per conversion, dynamic ads, etc.
Learn more…
Article
What are the Facebook pixel events?
Events are a fundamental part of measurement. With them, you can make a much more specific segmentation creating custom and lookalike audiences, optimizing to generate more sales, making specific measurements and you will have access to high value statistics.
There are two types of events that you can track with Facebook Pixel, standard and the personalizedthen we tell you which ones are considered in each of these categories:
Standard Events
Standard events are defined by Facebook as: âthe language understood by our machine learning models, which use these types of events for effective optimization, measurement, statistics and ad targetingâ.
There are currently 17 standard events:
- Add payment information
- Add to cart
- Add to wish list
- complete registration
- Contact
- customize product
- make a donation
- Find location
- start payment
- Generate Lead
- To buy
- Program
- Search
- start test
- Send request
- subscribe
- view content
custom events
If you didn’t find the event you want to track in the standard category, don’t worry, there is the option to define your own custom event. Unlike standard events, you won’t be able to measure or optimize custom events, but you will be able to learn about segmentation and statistics.
How to create a Facebook pixel in 2022?
Before I explain how to make a Facebook pixel in 2022, make sure you have:
- A web page of your business.
- Permission and basic knowledge to edit the code of this site.
You will be able to create a Facebook pixel from a personal account or up to 100 from a business manager account. Next I am going to tell you how to create it from either of the two:
Create a pixel from Business Manager
- Go to your business manager and click ââ.
- Select “Data Sources” from the menu.
- Click on âPixelsâ and then on âAddâ.
- Write a name for your pixel, make sure it’s easy to identify, in case you create more later.
- Enter the URL of your site (this step is optional).
- Click âContinueâ.
- Add your new pixel code to your web page.
Create a pixel from a personal account
- Go to your .
- In the menu, select the âConnect data sourcesâ option.
- Click on âWebâ and then press âConnectâ.
- Select the âFacebook Pixelâ connection method and click âConnectâ.
- Create a name for your pixel and enter the URL of your site.
- Click âContinueâ.
- Add your new pixel code to your web page.
In either case, you will get a code that you must add to your web page. It is not as complicated as it seems! Here we explain how to do it. đ
How to install the Facebook pixel?
Creating a Facebook pixel and not installing it on your page would be the same as not having it. In order to take advantage of all its benefits, it is necessary that you include this code in the code of your web page, blog or virtual store. Take note of how to do it:
Install pixel on a page or blog
When you create a pixel, Facebook gives you the option to connect it directly with your account on platforms like Wix or Squarespace or tools like , among others.
In case you use another platform, there are plugins that will help you put it in the right place. For example, or for sites created in WordPress.
In case there are no plugins or the option to integrate it directly on your platform, you will have to put it in your site code manuallyjust follow these steps:
- Click the Manually install the code option.
- Copy it and paste it somewhere after and before that . đĄType: If you use Google Analytics, you can put it above or below your code.
- Review and select the automatic advanced matches that you think are convenient, with them you will be able to choose what data you want to collect from your customers.
- Send a traffic test to your pixel to verify that you have installed it correctly.
Install pixel in your Tiendanube
If you have a Tiendanube (and if not, what are you waiting for to create it? You can free for 30 days), you will be able to use the Facebook pixel to measure the results of your Facebook Ads and make them more and more efficient to get sales in your online store.
The steps to install it are very similar to those of the previous point and in fact, in the Cloud Help Center we have your Tiendanube, so I recommend you visit it.
In summary, this is what you have to do:
- After creating your pixel, click on the âManually install the codeâ option.
- Activate the automatic advanced matches and select the ones that you think are convenient.
- Access your Cloud Manager, click on âSettingsâ and select âExternal codesâ.
- Find the option âFacebook Campaignsâ and paste the codeâ.
- Click “Save Changes.”
- Choose how you want to measure your conversions: when the order is marked as paid or when the checkout is complete.
The Facebook Pixel is a super useful tool for online store owners! đ
How do I know if my pixel is active?
There are several options for know if a Facebook pixel is installed correctlyget to know them and use the one that seems best to you:
- Confirm that the pixel status appears as “Active” on the Facebook pixel page.
- Install the extension in Google Chrome.
- Follow the steps that Facebook recommends.
If something didn’t work out, I suggest you go back to the beginning and check that you followed all the steps correctly. And if you have a Tiendanube, remember that you can always contact us from your Cloud Manager to ask the experts for help. đ
How to do retargeting with the Facebook pixel?
Retargeting is the art of advertising on the internet aimed at continue to impact users who previously interacted with your brand visiting your online store or, in this case, your social networks. Here’s how to successfully create your first email campaign retargeting on Facebook.
1. Weapon custom public
Once you’ve installed your Facebook pixel, through Ads Manager you can create audience lists segmented according to quantitative or qualitative variables.
For example, if you have a women’s fashion e-commerce, you can target women between the ages of 25 and 35 who live in certain places and have also visited certain pages of your store, who have added a certain product to their cart but have not purchased, and so on.
Then, when the Facebook pixel detects a visit to your store it will activate and notify Facebook. This can make the user become part of your custom audience, depending on whether or not they meet the variables you chose.
To create your custom audience you have to go into Ads Manager and click on âAds Managerâ > âAll Toolsâ. Then, in the âActiveâ column, select âPublicâ.
There you enter the option âCreate audienceâ > âCustom audienceâ and choose one of the options to create your audience (From the traffic on your website, from the interactions with your social networks, etc.).
Following the example cited above, the correct option would be âTraffic on your websiteâ, since you are going to target people who visited certain pages of your online store. In that case, you have to fill in rules like âAll website visitorsâ, âPeople who visited specific web pagesâ, among others.
Some tips that can help you when creating your audience:
- The shorter the…
Facebook Comments
Disqus