Do you know which are the most famous and well-known brands in the world? Do you have an idea of how much these companies are worth? We have prepared this article to collect this data and, in addition, to make a special mention of three brands that boosted their business with original branding.
Famous brands: the most valuable in the world in 2022
If you were wondering about the well-known and most valuable brands today, you are in the right article. In this content you will read a list of the companies with the highest brand values in the market worldwide.
What exactly do we mean by “brand equity”? It is the monetary indicator that measures the strength of a brand in the market. In other words, it is the valuation of the company specifically linked to its brand reputation.
By having their rights, companies own those rights. In this way, they are able to own and control the profits related to said authority.
Apple, Amazon and Google lead this millionaire list occupying the first three places. Let’s meet many more famous and well-known brands!
Ranking of companies with the highest brand value
The values in the following list are expressed in millions of US dollars.
- Apple: 355,080
- Amazon: 350,273
- Google: 263,425
- Microsoft: 184,245
- Walmart: 111,918
- Samsung: 107,284
- Facebook: 101,201
- ICBC: 75,119
- Huawei: 71,233
- Verizon: 69,639
- China Construction Bank: 65,546
- Toyota: 64,283
- WeChat: 62,303
- Agricultural Bank of China: 62,031
- Mercedes-Benz: 60,760
- State Grid: 60,175
- Deutsche Telekom: 60,169
- /Douyin: 58,980
- Disney: 57,059
- Home Depot: 56,312
- Ping An: 54,354
- Taobao: 53,761
- Shell: 49,925
- Bank of China: 49,553
- Tmal: 49,182
- AT&T: 47,009
- Tencent: 46,652
- Tesla: 45,010
- Starbucks: 45,699
- Allianz Group: 45,203
- Aramco: 43,637
- Moutai: 42,905
- Volkswagen: 41,046
- China Mobile: 40,903
- NTT Group: 40,691
Source: , study published by Statista.
The world’s best known brands
We are going to know 10 brands recognized everywhere. We divide the companies according to their items to order the information. Let us begin!
Technology
Everyone knows Google for being the main search engine for content. However, the company also offers many more products and services such as Gmail, Google Drive, Goole Maps, YouTube or Google Chrome.
It is at the top of the famous brands and offers solutions that we use every day. To such an extent that the verb “google” was spontaneously developed to refer to the search on its platform.
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Manzana
The American company designs and produces electronic equipment, software and online services.
Some of its best-known products are iPhone phones, Mac computers, iPad tablets, the Apple Watch digital watch or the Apple TV digital media player.
Its innovative nature made it one of the first in its category.
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microsoft
Among these well-known brands, Microsoft is a multinational that develops, manufactures and licenses computers, servers and electronic devices.
Among its most popular products we can name the Microsoft Windows operating system and the Microsoft Office suite.
Samsung
Although it is widely recognized for developing technology with top-of-the-line designs, it is a conglomerate of companies. This group includes finance, consumer electronics, insurance, construction, and biotechnology.
electronic commerce
amazon
Among these famous brands, Amazon leads the e-commerce sector. It also offers cloud computing services through its servers.
It is a comprehensive store that offers products of all kinds, and it is one of the first large companies that dedicated itself to this.
Financial services
Visa
The financial services multinational facilitates electronic fund transfers through credit and debit cards, prepaid cards and cash access.
Visa is one of the globally recognized brands, not for issuing cards, but for providing payment products to financial institutions.
Media
Disney
This is the largest media conglomerate in the world. Owner of amusement theme parks, multiple television channels (such as ESPN or the Disney Channel), film production companies and its Disney+ streaming content platform.
In addition to this, if we think of great brand logos, the Disney letters have been engraved in our memory since childhood.
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Beverages
Coke
It belongs to the multinational corporation The Coca-Cola Company. The carbonated sugary drink Coca-Cola is sold worldwide in supermarkets, restaurants, kiosks and vending machines.
To bring an interesting fact about the logo of this brand, it has practically not been modified since the 1950s, when it established its characteristic red color.
Speaking of the importance of tones in the construction of brand identity, did you know that we have a free tool to generate your own color palette?
Sportswear
Nike
The renowned clothing brand comes from an American multinational company that is dedicated to the design, manufacture and marketing of all sports equipment.
So far we have talked about the value of the most famous and well-known brands in the world. Now, in addition to analyzing it in financial terms, we want to dedicate ourselves to thinking about the identity of these companies.
The process of building a brand is called branding. The idea of managing a brand has to do with creating the universe of values and purposes that we want to convey to our clients.
Let’s meet three companies that achieved it with creative strategies. Get inspired by these examples of famous brands that made great use of branding!
3 famous brands with an original branding
These are companies that revolutionized the market or changed stereotypes and went far beyond their product. How? Producing incredible content, creating concepts and ideas and conquering legions of fans.
1.Red Bull
Red Bull is a very interesting case. Created more than 30 years ago, it is the most loved energy brand in the world.
Why does this happen? Is your product richer and more effective than the competition? No, in fact, the energy substance of Red Bull is very much like all the others.
His strategy was, from the beginning, to associate himself with pulsating and passionate sensations, that is, feelings of adventure. His relationship with extreme sports is consolidated and is present in all the brand’s communication.
This relationship with sports strengthens and illustrates the core concept of the brand (“Red Bull gives you wings”), selling an energetic and active lifestyle where anything is possible.
It is no coincidence that words like adventure, height, speed and sport refer us to Red Bull. Famous brands become famous by organizing their business with intelligence, creativity and perseverance.
In addition, nowadays Red Bull produces records of new bands and also promotes events and documentaries. In short, the brand is always present in an attractive way. Product sales are just a consequence of all this presence.
Brand management in terms of identity and the actions that support it are part of any good marketing plan. To help you in this task and not to miss any detail, we share our template. Look!
2. Coke
If we talk about branding, we cannot fail to mention the most classic example: Coca-Cola. If you find a piece of label or a glass bottle of this brand, you immediately recognize it, right?
The brand is so present in history and in the collective imagination of people that there is no one who does not recognize a red square with a curved white line, even without the name. In addition to being consistent for more than a century, the message preached by the brand has also always been the same: happiness. This word is always present in Coca-Cola campaigns, for example in phrases like:
- “Happy moments”
- “Uncover happiness”
- “Happiness Factory”
The brand is linked to social causes, mainly on dates such as Christmas and sporting events.
A few years ago, he even promoted a very particular action: he took Filipinos who lived far from their country to celebrate Christmas with their families. Later, a documentary was produced about this action that reached more than a million people.
All this talk, extremely consistent and emotional, about a better world and about the importance of happiness, conquers a legion of fans and admirers of the brand all over the planet.
3.Dove
We chose to talk about Dove because it is an example of a brand that changed its positioning by making a. Over the years, she has opened a deeper space for discussion about the concept of beauty.
Launched in 1957 as a creamier soap than the rest, Dove has always based its communication on hydration. In this way, all of his campaigns focused on the sensation of freshness and the delicate touch of the brand’s products that contained ¼ moisturizing cream.
Beginning in 2004, the brand adopted a new positioning of Real Beauty, raising awareness among women through emotional and empathic communication.
In this way, it opened the discussion on what beauty is in its campaigns with the purpose of breaking stereotypes, rescuing the charm that exists in each woman and extolling naturalness.
Today, all Dove communication revolves around that positioning. Her campaigns do not show “hegemonic” models, but she seeks diversity to show that beauty is in any of them.
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There is a lot of content produced on this topic, especially the “Dove – Portraits of Real Beauty” campaign, recognized as one of the biggest successes in global advertising.
The brand created the Movement for Self-Esteem, which involves a series of educational programs in order to strengthen the self-esteem of children and adolescents.
With this new positioning, Dove distinguished itself from the category and was able to create new products that were not originally part of its proposal, such as deodorants.
What do you think of these famous brands?
We hope that these examples have inspired you to discover the DNA of your brand: thinking about what you want to communicate to your audience and how you want to do it is a must at the beginning of any business.
If you are starting to think about the idea of selling online, we have great news for you: with Tiendanube you can do the free trial for 30 days. Look!
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