The pandemic picked up the supermarket business in Spain to the point that since 2020 there has been considerable growth in the classics, as well as the appearance of new delivery models or new centers that seek to gain a foothold in the market. One last case where , known as ‘the Russian Lidl’, was introduced, but nine months of disasters have not served him well to the point of beginning his move from Spain.
It was shortly after 2021 kicked off when Mere, owned by the Russian Schneider family, . Going all out and offering the best products at the lowest prices, this supermarket came straight up to stand up to Lidl, Aldi or even Mercadona or Dia.
This is how Mere supermarkets are
Due to its business model, based on the characteristic bazaar of the two main German chains, Mere barely introduced decoration in its aisles, those on pallets, and they were sold at reduced prices.
With this, they introduced what the company called “a great expansion throughout Spain” that would reach up to 100 premises in four years. However, reality has hit this chain that has barely been able to establish itself in a very conservative territory and where delivery services have added more competition to a fierce war between the main chains.
The reason for the goodbye to Spain
To the point that on February 15, its centers in Parla, Gandía and Valencia will say goodbye, as the chain confirmed to its employees just after 2022. Without giving many explanations to the public, the main decision would be in which the owners find it easier to expand to other countries.
An advance that has been developing since 2015 when after six years of settlement in Russia, Mere currently has almost 800 stores on its borders, the owners of the chain decided to launch into Europe and Asia. Thus, it seems that Spain has finally not been to the lidl of the Russian Lidl and will begin to return its boxes to make a move that will take it to other markets.
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