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Catalog diversity
Prices
Short delivery times
low shipping costs
Confidence
Glassesknockaround is a really simple online store, which gives all the prominence to its products, sunglasses
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2.8 (two votes) :
knock around is a curious example of how a company, with a product essentially easyyou can achieve international renown and turn your brand into a icon. Although light years away from , the truth is that the business model based on hundreds of colorful designswith a retro air and low prices, has made the Sunglasses of having been worn by familiar faces from the world of music and cinema, such as Jessica Alba or Aston Kutcher. Today we will analyze your online store in Spain: Glassesknockaround.com
Glassesknockaround.com : A complicated name for a simple eCommerce
Everything complicated and not very euphonious that Glassesknockaround.com can be as a domain becomes simple, both for better and for worse, once the result is analyzed in depth. And it is that this eCommerce is full of glasses… and little else. Glasses take up the vast majority of your bits from the home page, with a few huge images that make its colors stand out even more against a bland white background. The name and price of each model hardly stand out next to such a chromatic display. There is no possibility to sort the results. The only filters you will see are those of the lenses of the glasses themselves. there isn’t even a overall search engine. The user of Gafasknockaround.com will have to limit himself to scrolling in each one of the little differentiated categories of its main menu and be surprised at the amount of variations that the brand’s designers have proposed for the basic models and recognize how attractive their prices are ultra cheap.
Shipping too expensive
The simplicity of eCommerce is also reflected in the policy of shipmentswhich is limited to offering its customers a single delivery method (at home, in 3/5 days) with a really expensive price (€7)especially considering that most glasses cost around a few €25/30. In fact, Gafasknockaround.com does not have a free shipping level, nor does it have the possibility of picking up orders in any of its physical stores. At the time of payment, the customers of Gafasknockaround.com will be able to make their purchases through card or PayPalin a shopping cart screen with a rather careless design, and inconsistent with the rest of the store.
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