Google does not stop trying to improve its search system. a new core update of its algorithm (called the September 2022 core update), which will start rolling out globally starting today and may take a week or two to fully roll out.
Google announces the new core update of its algorithm
In the history of the internet giant, many updates have been made to its algorithm, changes that have led their search engine to be the most used in every corner of the planet.
This is not the first core update to its algorithm to take place so far this year. The previous one was carried out at the end of May and had a medium impact for this type of update. , in the field of eCommerce one of the big winners was Etsy, after increasing its visibility by 19.55% compared to before the update. Second, we find House of the book, which increases by 17.16%. As for the highest visibility value obtained after the May 2022 core update, this corresponded to amazon.
Among the losers of that update we find wallapop (-19.83%), being fnac (-8.28%) and (-4.76%) in penultimate and antepenultimate position.
what happened last year
The previous core update had been developed and, despite its undeniable impact, it was not as relevant as other updates in the past, especially compared to the one developed during the summer of 2021.
a first, developed in the month of June and another at the end of July. A large number of users discovered important changes in their ranking, with one winner standing out from the rest of the sites: Aliexpress, with a gain of 149.47% in its visibility. Well below this average and in second place we find Casa del Libro, with a profit of 23.98%, and Etsy in third place, with 14.34%.
And where there are winners there are also losers, in this case Ebay showed the greatest drop in the eCommerce and marketplace sector with a decrease in its visibility of -11.86%followed by with -11.31% and Booking (-9.58%).
What is a core update
According to Google itself, “major updates are changes we make to improve search overall and keep pace with the changing nature of the web. While nothing in a major update is specific to a particular site, these updates can produce some noticeable changes to the performance of sites.”
Actually, Google makes purposeful changes to the way it ranks search results almost every day. Although most of them are not noticed, they help to continue fine-tuning its algorithm, seeking to reward the most relevant and most appropriate content for each search carried out by users. However, there are occasions, such as this one, when a core update, or central update, which has a greater impact at the .
“Sometimes we implement upgrades that may be more noticeable. We try to advertise them when we think website owners, content creators, or other users might need to take action. For example, when we implemented the speed update, we gave .
Several times a year, we make major changes to our search algorithms and systems, which we call “major updates.” These changes, which sometimes also affect Google Discover, are designed to meet our goal: to show users relevant and trustworthy content in search results.”
How to deal with a core update
Although Google claims that usually there is nothing you can do after a core update of their algorithm and that these changes are focused solely on improving the way your system evaluates content in general, there are still some points that you can review in order to improve your content and of course, improve your positioning in Google, beyond this update or the following.
To check if your page and content have the appropriate settings, Google suggests that you answer the:
Content and quality questions
- Does the content provide insightful analysis, original information, or research?
- Does your content offer a substantial, comprehensive description of the topic?
- Does the content display insightful analysis or relevant information, beyond the obvious?
- If your content is based on other sources, do you avoid simply copying or rewriting these sources, and instead offer additional, original value?
- Does the title of the content or the page offer a descriptive and useful summary of the content?
- Does your headline avoid being over the top or shocking?
- Is this the kind of page you want to tag, share with a friend, or recommend?
- Would you expect to see this content in a print magazine, encyclopedia, or book?
reliability questions
- Does the content present information in a way that you would trust it? Pay attention to putting clear reference sources, background on the author or the website that has published it.
- Is the content written by an expert who knows the subject?
- Is your content free of spelling or style issues?
- Is the content mass-produced, or outsourced to a large number of creators, or distributed across a large network of sites so that individual sites don’t get as much attention?
- Does your content have a lot of ads that distract or interfere with the main content?
- Does the content display correctly on mobile devices?
Beyond asking these questions, consider other people’s honest assessment of your website and contentand of course, to make an evaluation of the pages that you have published and that have the most impact, on what type of searches are these pages with the greatest impact, and with this you will understand how others that you have published before are evaluated.
Remember that these are general recommendations and that there are no specific actions you need to take to recover if you are negatively impacted by Google’s latest core algorithm update.
F*ck SEO updates
By the way: if you want to celebrate the fact that once again Google has plunged thousands of ecommerce managers and SEO specialists from all over the world into uncertainty, we recommend that you stop by our official store in Tostadora and
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