Mobile wallets are the payment method of the moment, they allow a simplified, portable and totally digital process to make any type of payment. These are apps that are even pre-loaded on most mobile devices like Apple Wallet for iOS and Google Pay for Android devices.
Captain Wallet is a French company that is positioned as a pioneer and leader in the world of mobile wallets in Europe. It offers omnichannel technology that allows different brands and businesses to create a new channel through the aforementioned apps. In this way, it has worked with McDonald’s, Decathlon and 150 large accounts in Retail and Ecommerce, in its French subsidiary, to improve the relationship with consumers.
Likewise, based on its experience in this sector, the team of has released an interesting white paper on this innovative channel and its connection to digital marketing.
Why integrate the mobile wallet in your marketing strategy
Mobile wallet applications or mobile wallets have become a important tool for digital marketing. This is due to many reasons, among them, that we are in the golden age of mobile devices.
We are at a time where most people have access to a smartphone, and spend much of their time using it. On average, the 91% of internet users access the web from their mobilewith an average use of 3 hours and a half.
Therefore, these devices have become the channel par excellence for Cconnect with the customer and achieve their loyalty. Of course, in addition to wallets, there are various channels for digital marketing such as SMS and emails, although their efficiency has been decreasing.
The importance of these applications is mainly based on their simplicity, ease of use and structure. With these wallets, promotions can be delivered to consumers and also allow them to pay immediately without changing the application. In this way, it adapts to the new demands of users who prioritize speed and comfort in their online experiences.
Similarly, in this whitepaper presented by Captain Wallet Practices of this new digital marketing format are disclosed. These are given by some of the success stories of the French company, these being brands such as Etam, Intersport and Jacadi.
Mobile Wallets and Customer Acquisition
As we have mentioned, one of the characteristics of these applications is adapt to new customer demands, offering comfortable and efficient solutions. Thanks to this adaptability and its scope, it facilitates the acquisition of new clients for brands.
In this way, it is possible to connect the publications with the mobile wallet through links, and thus generate a constant flow of users. In the same way, outdoor marketing can be connected, since being on mobile devices, the apps allow you to scan QR codes.
On the other hand, works very well to strengthen omnichannel and connect with physical stores. Since it facilitates processes such as click and collect, that is, the purchase online to pick up in store. As we can see, this new approach to digital marketing has a lot to offer in this new ecosystem. For this reason, it is interesting to start training in this new approach in order to get the most out of it. A good way to start is with the white paper that Captain Wallet offers us. You can download it below.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus