One of the key marketing trends in the very near future is sight search: has not stopped developing new models for its users to discover (and buy) relevant productswhile continuing to develop its visual search ability and works on imaging solutions to help users find exactly what they’re looking for. In fact, Google Lens evolves in great strides and the Mountain View company has confirmed it in its .
Google Lens evolves as a powerful visual search tool
was launched last year, in addition to being able to be used through the . In itself, Lens is a tool of object recognition through the mobile camera.
Back then the tool might be able to recognize 250,000 different objects through the artificial intelligence of the internet giant that could be applied to a large number of different functions.
For example, by selecting an image in your camera roll within Google Photos, you cansearch similar products (which facilitates the purchase), identify plants and animals and obtain information about them, discover books and multimedia content as well as having the possibility of scan codes so you can add key information to your contacts through this system.
Can recognize more than 1 billion products
Now Google Lens evolves, and within its improvements it offers the ability to recognize 1 billion products within , 4 times the number it covered during its cast!
But that’s not the only way Google Lens evolves, as it now covers a wider range of uses as well. Google assured that up to 15% of the images that its users currently capture are for practical purposessuch as receipts, inspirational quotes or even shopping lists instead of portraits and objects.
That is why Google Lens evolves to identify text in imagesthat is, scan it, and have the option to use it in other applications.
“We’ve given Lens the ability to read and it allows you to act on the words you see. For example, you can point your camera at a business card and easily add it to your contacts, or copy ingredients from a recipe and paste them into your shopping list”, assured the giant of Mountain View.
You can find your style through the mobile camera
Machine learning and computer vision have allowed this evolution that is not only based on being able to capture text, since it also introduced its new “Search for style.
“With the style search feature in Lens, you can point your camera at outfits and home decor items with which you will get suggestions of articles that are aesthetically similar. So, for example, if you see a lamp you like at a friend’s house, Lens will help you find something similar. Designs and useful information such as product reviews.
As you can see, Google Lens evolves as a very useful tool thatbased on the extensive database that Google has, It still has a great capacity for development and improvement, so soon the camera will become a powerful and intuitive interface to help us on a day-to-day basis.
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