Google presented in the company’s third Search On, the event designed to publicize the news of its best-known search engine and services, a new reinterpretation of search results, now called multi-search.
A new step towards a much more visual and practical concept
With the sights set on improve the user experience and looking for new ways to innovatethe internet giant announced the new appearance that the results will have for those searches that we do with our mobile device.
This new search engine stands out, above all, for offering a much more visual results screen than the one we currently know. To this we must add some new features focused on improving the user experience and making our lives easier, bringing us even closer to the results we want when we make any type of query in your search engine.
What are the top 5 changes you’ll find in Google’s multisearch?
Here is a list of the most important changes that we will have at our disposal when multisearch is fully implemented.
A much more visual new look
The first big change we will experience will be the way we see results. Although until now we have come across web pages to which users have access mainly through a title and a description (apart from the multimedia content located at the top), as soon as multisearch is fully implemented we will be faced with results of all kinds in which, above all, the visual and dynamic information prevail. Above all, the images and videos that are shown in full screen shine, as well as double-column cards with information that the search engine conceives as relevant to the search that we have carried out.
Increasingly advanced result suggestions
Within this navigation we will also find information that completes the search we have done, in a similar way to the suggestions that we currently have at the bottom of the results pages, but in a more visual way. Thus, if we search for “bar” while in Bilbao, it is possible that it offers us as a suggestion, accompanied by images or positions on a map, popular tapas bars that are close to us.
Improved searches through images
With the same AI technology that Google Lens uses, it will allow us to search for information through the images that we have stored on our device. Do you want to know what kind of flower is one that you have seen in a park? You will only have to take a photo and search for information through it. It will also allow us to do combined image and text searches, for example we can take a picture of a flower and, through the text, ask it to show it to us in another color.
Improved Google Lens translation
Although we can now translate the texts we see into images, they appear with bars that distort the image. With the new system, which will be integrated into the search engine, Google will be able to recreate the changing space in the background of images in a realistic way. For this they have had to develop the image processing system and apply machine learning technology.
New scorecards
As you may have seen in the image that is just below these lines, we will have new and interactive result cards. Thus, if you search for a city, information may appear on the weather, how long it will take to get there, the festivities that are being celebrated in them…
When will Google Multisearch be available to the general public?
It is currently in a final phase of development, but is scheduled to reach the general US market later this year, to land in the global market in more than 70 languages during 2023.
How can multisearch affect SEO positioning and Google Ads campaigns?
Although this may seem like a full-fledged revolution at first glance, we must be aware that it is a step further by the company with the big G for including more and more visual elements in the results. You don’t have to go too far, since images and videos are increasingly relevant in Google Ads results, both in the form of extensions and in Display campaigns, or of .
Something similar happens in the case of SEO positioning, where images and videos are increasingly important for the search engine. Either in the form of rich results or with image and video results as such.
Although it is not yet possible to define exactly what the changes will be that we will have to take into account when carrying out SEM or SEO campaigns when multi-search is implemented, what we are sure of is that we will have to pay attention and pay even more , pay attention to the visual section. Some factors that are already relevant will surely grow in importance, such as establishing a relevant to our images, optimize the quality of these and make use of unique and original own multimedia content within our content.
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