On some occasion, when searching for a product online, you may have noticed that Google provides you with a list of advertisers that sell that product. By clicking on each of these images, it will take you directly to the web platform, where you can purchase it. Its about Merchant Center of Google Shopping.
Although many people may already know Google ShoppingWhat many still don’t remember is that until 2012, Google allowed advertisers to add product listings to their feeds for free. It would be from this date, when it would start charging for including product lists on its own platform.
Given the current situation, it is observed that the . We found a greater number of Internet users who spend more time shopping online, and this has been reflected in the way we understand e-commerce, since the penetration of the use of electronic commerce among Internet users already exceeds 50%.
From this type of data, new ways of understanding the presence of many companies on the Internet have emerged. Google, the ad network giantthe largest on the Internet, will have taken another step to bring advertisers closer to e-commerce. We tell you everything you need about the latest Google Shopping news!
Now you can publish your products on Google for free!
During the current crisis situation, the president of commerce at Google, would have announced a few days ago the return to the possibility that advertisers could list their products for free on the platform. Thus, Bill Ready announced it: “We’ve made it free to sell through Google, helping more shoppers find what they need from the many merchants ready to serve them.”
This change will be accompanied by a collaboration with the platform PayPal, which will help merchants to include such a payment method in their business transactions. They also continue to work with companies such as Shopify, WooCommerce or BigCommerce, so that anyone who uses these platforms can start listing their products for free on the platform.
This measure, which has come into force first in the US market., it is expected to be extended to the rest of the markets before the end of this year. From then on, regardless of the size of their catalogue, advertisers will be able to upload products to Google Shopping for free.
However, you must bear in mind that this will affect when uploading these products to the Google feed, the appearance priority not being modified, since it will continue to prioritize those advertisers who make an advertising investment.
How does this change benefit advertisers?
This change will help make the platform more accessible for all those merchants who are going through a difficult situation. Many of them may not yet be fully ready to manage your online presence and turn it into a sales channel.
In this way, advertisers will find advice on how they can ensure that their products have the essential requirements to be displayed on said platform. Also, how to get the most out of it, through reporting tools in Merchant Centerwhich will serve to measure the results.
It is an opportunity for small businesses to connect with their consumers, offering their products to the public online, which are available in stock and ready to ship. The liberalization of the platform has been understood by Google as a way to keep small business afloatoffering to improve your presence on the Internet.
If, on the other hand, the advertiser does not want their products to be displayed in the feed, they will also be given instructions to remove them.
Whether you have a Merchant Center account or not, the time has come for you to prepare your products so that they meet all specifications which asks the platform to be added to your feed. Keep reading our blog, if you want to learn
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