Anyone who has a physical business is required to appear on Google Maps. According to various studies carried out in the US, a very important percentage of searches have a local component. In this post we are going to see why appearing in local Google results has become essential.
Why you should appear on Google Maps.
- 46% of searches performed on Google look for local information, that is, information about a specific geographical area. The keyword “Cerrajero Madrid centro” would enter into this type of search. Although we are increasingly living in a more digital environment, we still need local services and products.
- 30% of searches carried out on mobile devices have a component related to location.
- More than 50% of these types of searches end in a visit to the store.
- 28% of these searches end in the purchase or contracting of a service.
If you are looking for a locksmith, it is because there is a need, and you will most likely end up calling one of the first results that appear closest to you. Google encourages this type of search by offering a “local pack” or geolocated search results
As you can see, these types of results take up more space than the ad results and the organic ones, which generates a good number of clicks, especially considering that they are businesses that are located relatively close.
Do you want your business to appear in this type of results?
Steps to appear on Google Maps.
To appear on Google Maps, the first thing to do is have a Google My Business listing. Once we have the file correctly verified, we must follow a series of .
Basically, Google’s recommendation is that as more complete is your record, better for users because more valuable information is provided. You have to make sure that the data is correct, and that wherever it is, it is the same.
In addition to the recommendations offered by Google, there are other types of practices that improve rankings.
1- Keep the Google My Business tab updated.
- Respond to both positive and negative reviews.
- Respond to questions left by users.
- Update the hours for special days (Google itself sends you a reminder about whether you open on certain holidays or not)-.
- Constantly publish news and offers of interest.
2- SEO optimization of Google My Business.
Within the optimizations that can be made, it is very important that the file is relevant to objective queries, that is, if a potential user searches for “locksmiths”, our file must contain or be oriented to this type of keywords.
It is a mistake to fall into an over optimization of the keyword, since surely there are more keywords of interest. In the end, it is about adding value to the user and not getting the largest number of keywords filtered through the entire page.
Within the actions to optimize the tab, we can perform the following.
- tab nameincluding denomination + main or derived keyword.
- Description from the Google My Business listing.
- Publications, creating content in the file that links to parts of the web where specific topics are discussed. You can also create product catalogs with different categories.
- Frequent questions: answering the questions that users ask or creating a type of faqs that add value to users.
- Reviewsasking customers to mention the product or service that they found useful.
3- Get citations or local notoriety
have certain local notoriety help, but to transfer this to the Google My Business tab, it is important that our website has a structured data markup where it is clearly indicated that we are a local business with a physical address, since Google will sometimes pull the information that is on our website, to “supplement” what it knows about us through the Google My Business tab.
If we have links or citations from relevant local sites (local directory, website of a neighborhood association, local public entity, etc.) we reinforce the idea that we are a local business of a certain entity with greater notoriety than another, which will benefit positioning and tab visibility.
Whether you need local visibility, or if you want to increase the sales of your online store, we encourage you to consult our
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