Grow My Store en and is designed to help small and medium-sized online businesses to discover areas for improvement. This is a free option that evaluates the customer experience on websites and provides tips and advice to improve it. Whether you sell online or in a physical store, it allows you to make a quick and easy analysis of your website to boost your business.
The truth is that consumers are increasingly more demanding with information and services What do they expect from online providers? That is why Google has decided to make this tool available to those interested.
What is it and how does Grow My Store work?
What Grow My Store does is evaluate the eCommerce websites of SMEs to generate personalized studies with recommendations and thus help these companies to improve the online experience of users. This tool is based onanother free online instrument from Google that helps companies to go global by bringing them closer to the most appropriate international markets.
Specifically, Grow My Store generates custom reports from keywords related to the theme of each customer experience on the website. For example, if Grow My Store finds the keywords on 10 pages of the URL, the corresponding section will be approved. The score for each section is calculated using store and customer data obtained in various studies carried out by Google. In collaboration with the eCommerce consultancy, practiceand market research platforms, Ipsos Mori Y Kantar TNS.
Grow My Store is available in 6 languages: Spanish, English, French, German, Swedish and Dutch, although Google is currently working to offer this tool in more languages.
What factors does Grow My Store take into account to evaluate online stores?
To offer a good analysis, Grow My Store tests eCommerce with up to 22 metrics that take into account the most important factors. That is, those aspects that contribute positively to an ideal user experience within a web page. We can cite the clarity of product information such as price or level of customization for buyers. Also intuitive navigation, if it is adapted to mobile devices, if it has online chat support, if the shopping experience is fluid or not, etc.
It should be noted that Grow My Store is a specific tool for each market. The data used to measure the level of improvement of online stores is based on the investigations of each country. Thus, in Spain, fast delivery is especially relevant for consumers (40% have stated that this would increase the probability of buying a product) and, above all, free delivery, with 81%. So these would be two of the most important parameters in Spain when evaluating an eCommerce in Grow My Store.
eCommerce should be the priority for online businesses
Without a doubt, eCommerce spaces should be the main priority for online businesses and, especially, for multi-channel companies. many consumers they use the online search before entering to buy to physical stores.
Fionnuala Meehan, president of Google Ireland and vice president of Google Customer Solutions in Europe, explained that they are aware of the enormous importance of eCommerce. In this way, they want to help the online stores of these small and medium-sized businesses to be the more attractive possible for customers. “We have created a tool that brings together all the valuable information In one single place. Then we use it to create personalized recommendations” for each of the companies.
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