Who offers better results for an influence marketing campaign? Celebrities would be the most obvious answer; however, there is a universe made up of micro influencers that may be a better option for brands to direct accurate efforts to a very well segmented segment or audience.
Profiles with a minimum of 300 followers can be considered influencers and monetize content. A person with 300 and up to 10,000 followers can already be considered within the nano influencers category. “If you have at least 300 people in , , you can start participating with us (in campaigns), recommending products or services on your social networks from time to time,” says , influencer marketing management platform.
The director points out that micro-influencers, people who have more than 10,000 followers, but less than 100,000, usually have a better ER (engagement rate) since “they are characterized by having the audience in a very specific category.”
BrandMe classifies as an average influencer those users who have between 100,000 and less than a million followers. And it is precisely to these that Sordo puts as an example of how to work the content in the profiles. “They are influencers who are constant, they generate interesting and attractive content, they have significant growth,” he points out.
To start monetizing content as an influencer, the manager advises:
1. Be consistent
2. Have a specific category
3. Be consistent
4. Have a publication calendar
The above actions lead to building credibility with the audience. “People start following you because you have charisma and you generate good content, or because they feel connected to you and the content you share and the advice you give,” she says.
Gerardo Sordo reveals that companies like the one he founded pay for content, “for example, 5,000 pesos for a photo on Instagram, and if they grow, like 20,000 pesos, 50,000 pesos, etc.” In addition, he recalls that platforms such as already have reward programs for placing ads before or between published videos.
The advantage and at the same time disadvantage of social networks is that they bring you closer to people, it is very easy to transmit information and it creates a great responsibility. “Because at the end of the day you are a public figure and your image must transmit certain types of content with which you have won over the audience and if you are not consistent with what you do or transmit, you simply lose credibility, at a complete level” , explains the CEO of BrandMe.
Given this, the expert recommends being very consistent with the messages that are transmitted, since the profile rescue job can be even more laborious than its creation, since the shadow of the error is fought against.
To deal with errors in image management as an influencer, Gerardo Sordo recommends:
1. Create a strategy to clean up the image
2. Be transparent about the mistake
3. Give the influencer profile a twist
“It is a job, a strategy behind how to clean the image, how to recover the audience, convince them why you did it and now what are the next steps of what you are going to do so as not to unfollow and no longer trust everything that what you’re saying,” says Sordo in an interview for Economy Today.
They bring brands such as Pepsi, Coca-Cola, Quaker, among others, closer to influencers of all levels through applications with a patented algorithm that compares engagement and allows content proposals and counterproposals to be made. It has free tools that help generate hashtags to improve the reach of posts, enhance the content of its two clients and even a payment table. The global presence, any company or brand that wants to use it can do it. They have a presence in Colombia and Spain, countries where they have active campaigns.
/ASH
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