Mercado Ads is Mercado Libre’s advertising tool. With it you can create campaigns, reach new buyers and have detailed information about your sales, visits, income and investments to measure the results. We tell you how to use it to promote your products!
If you are looking to increase the traffic and sales that your products receive in Mercado Libre, Mercado Ads is the ideal advertising tool to achieve it.
Developed by Mercado Libre, this tool aims to promote products and thus increase business transactions within the platform.
If you work with this, this article will help you because we tell you how to advertise on Mercado Libre with Mercado Ads.
Its four pillars are:
- Launch: create ads with your publications so that Mercado Libre selects the best places to display them.
- Expansion: reach more potential customers to expand your business. For example, by appearing in related searches for other products, you will have a better chance of reaching your target audience.
- Results: you will have data to be able to measure the success of your actions. The detail of the sales achieved, the visits obtained, the income to the publication and the investment destined for this.
- Control: you have the possibility of modifying the assigned budget, as well as pausing or activating a campaign whenever you need it.
Are you interested in increasing your sales in Mercado Libre? Do not stop reading this post!
What is Market Ads?
Mercado Ads is Mercado Libre’s business unit focused on marketing advertising solutions within the platform (purchase and sale of products and services).
This tool allows you to promote your products through Products Ads, Mercado Libre’s advertising campaign manager. In addition, Mercado Ads also offers solutions in terms of branding and performance that adapts to each stage of your business.
On the other hand, it presents you with exclusive data and insights about the behavior of your users. All these statistics will serve as a starting point to create effective ads.
The objective of Mercado Ads is to respond to the needs of sellers, agencies and brands to connect with millions of customers in Latin America.
Mercado Ads recorded more than 2 billion ad clicks during 2021. In addition, nearly 100 thousand advertisers use the platform to reach more than 135 million unique users per month in LATAM, according to .
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How does Market Ads work?
Mercado Ads works as an ad manager with text and images that MercadoLibre automatically creates from your published products (except the publications of services, real estate and vehicles).
This means that, from the moment you activate your campaign, all your articles become promoted posts (in the Campaign Manager you can also select the products that you do not want to advertise).
Know more:
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What solutions does Mercado Ads offer?
Sellers, brands and agencies have the opportunity to exploit and enhance the growth of their businesses within Mercado Libre thanks to Mercado Ads and its three solutions:
branding
This solution seeks to enhance brand recognition in online and offline channels:
- Video: through this format, brands and sellers will tell their stories to win over buyers.
- Brand Lift: This option allows you to carry out top brand studies. The purpose is to measure the performance and the after doing a campaign.
- BrandLab: With this tool you will create disruptive and exclusive 360° advertising proposals for top brands hand in hand with the MediaMonks agency.
- Audience Deals: Thanks to Mercado Libre’s buying audiences, you will contact users from other media.
Performance
Within it are the performance solutions that seek to boost the sales of your business, through Products Ads, a resource that converts your publications into advertisements.
- Ad Manager: This feature offers faster and more intuitive mobile navigation. It also allows you to create multiple campaigns and group ads to improve investment.
- Positioning: these ads appear in positions 1 and 2 within the search list of the Mercado Libre platform. Undoubtedly, this option will give you more visibility and probability of purchase.
- Certifications: if you want to get trained, Mercado Libre offers the Ads Performance Certification Program. Enter to learn more details.
Insights and data
Mercado Ads has an Insights and BI (business intelligence) area dedicated to reporting and generating data on user behavior, such as their purchase journey and how they interact with products. This information is key for advertisers.
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In which countries does Mercado Ads work?
Mercado Ads works in Argentina, Chile, Colombia, Brazil and Mexico. Little by little, it has become a valuable resource for Mercado Libre sellers.
It is a great ally in electronic commerce. For example, you can anticipate and create advertising campaigns for Cyber Monday or Hot Sale with offers or discounts to attract more buyers.
Did you like the idea of anticipating special dates? Get inspired by this material we have for you:
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How to advertise on Mercado Libre with Mercado Ads?
Returning to the central theme of this article: how to advertise on Mercado Libre? The protagonist, without a doubt, is the Mercado Ads tool.
According to Mercado Libre statistics, publications promoted through Products Ads generate 20% more sales. Take note!
Manage your Mercado Libre Product Ads campaigns
But what is Product Ads? It is an ad manager. This advertising solution, integrated with Mercado Libre, is designed to give your products greater visibility and for users to interact with them.
In addition, this administrator allows you to establish the amount of money that you are going to invest in your projects and monitor the performance of each one thanks to the statistics option.
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Requirements to use Products Ads
To start using Products Ads in your business, you have to meet the following requirements:
- Have a yellow reputation or higher.
- Have more than 7 days registered in Mercado Libre.
- Have at least 20 sales.
- Not having expired invoices in Mercado Libre.
Create a good advertising strategy
Before creating a campaign in Products Ads, keep these pointers in mind:
- Establish what the objectives of your investment are.
- I defined which are the products that have the most opportunity to increase their sales.
- Analyze your posts to multiply your profits.
Once you have these clear points, you can start creating your ads. A good strategy is that your campaigns in Products Ads are active for at least 30 days.
Remember that Mercado Libre is open 24 hours a day, so it is recommended that you define what your star products are and how much to invest to reach more.
What you need to know before creating your digital strategy:
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How to choose the right products to promote?
To advertise a product in this marketplace with Products Ads, keep in mind this infallible rule: choose those products that have a good organic performance. For example, they generate 80% of sales.
So, the hard work is going to be done by Mercado Ads: boost the visibility, sales and profits of this product by displaying the ads in strategic places on the platform.
On the other hand, it is important to note that each item has a profit and profit margin. This is known as ACOS, the ratio of advertising spending to advertising revenue.
This metric should be constantly monitored to assess the performance of your ad campaigns. In other cases, the same platform suggests which are the best items to promote.
Analyze the results with the campaign manager
With the campaign manager you will have access to the return on your investment, in addition, you can make the necessary adjustments to your strategy to have better results.
To analyze the performance of the ads, go to each publication. There you will find a section with the following data: impressions, clicks, sales, income and investment.
If you do not have knowledge about these statistics, do not worry, we will show you what each one consists of:
- Impressions: it is the number of times that a specific advertisement appeared in the search results and was shown to MercadoLibre users.
- Clicks: is the number of times users clicked on your ad to see the product.
- Sales: is the number of products sold taking into account the number of clicks. In turn, these sales are classified into:
- Direct sales: when the user clicks and buys the product from the ad.
- Assisted sales: when the user clicks on your ad, but buys another product.
- Revenue: It is the total money from the sales that were made through Products Ads. For purposes, a period of 30 days is taken into account from when users entered your ads. This value is reflected in Argentine pesos.
- Investment: is the amount you have invested in your ads.
How much does it cost to advertise on Mercado Libre?
Whether or not you’ve ever run campaigns, it’s a good idea to get started!
One of the advantages of Mercado Ads is that it allows you to define your budget per day and change it whenever you want, according to your needs. It is also possible to pause the campaign whenever you want, either to stop it or make an adjustment and reactivate it.
Your ads will be displayed free of charge and you will only pay for each click they receive. That cost per click (CPC) will be subtracted from the budget that you have defined per day, until it is exhausted.
Once that happens, your ads will stop showing until the next day, when your daily cap is renewed.
It should be noted that the cost per click will depend on the price and the category of the product. You can see this information in the Campaign Manager.
Remember that when advertising with Mercado Ads in Mercado Libre you can measure the results of the ads. Also understand the relationship between visits and…
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