How to choose a good domain name, 10 Tips –

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I’ll start by confirming one of your fears: It is not easy to find the ideal name for a web project.

In general it is difficult to find a name for any project. Don’t you think?

The moment your idea begins to take shape and you are determined to turn it into a web project, we can face the dreaded blank page syndrome. It usually appears when you sense that something is going to last over time and you want to give it the best of names.

How to choose a good domain name for your web project?

Therefore, in this article we want to show you some strategies that help you get closer to that perfect name, the possibility of knowing the availability as well as .

But, before that, let me make you some clarifications.

  • 1. Note that before I did not tell you about the name of the website, I’m talking about your web project. I’m going to call it that because the name you choose will be for the website and its sections, but also for email addresses.
  • 2. You may not pick the ideal name on the first try. Don’t worry. All the web work you have done it will not be lost if you decide to change your name.
  • 3. A web project does not have to be focused on a single name. You can combine several names that are interesting to give light to your image on the Internet.
  • 4. I told you before that we are not going to talk about the name that you will give to a website but to a web project. Well, from now on I will refer to that name with the word Domain.

We could add several more clarifications, but I don’t want to keep you waiting. We’ll see what is the domain, what structure does it have and what strategies should you take into account to choose the ideal domain.

What is the web domain?

The domain is a word or group of words together that we use to display a website in browsers and to send emails.

Google users, when they want to reach a website, they only have to write what they are looking for and click on the results of that search. In order to appear in those results, Google needs to know your domain name. 😉

How is a domain structured?

A domain is made up of a word or group of words together, followed by a period and an extension. Every time there is a change in the word or in the extension, we will be talking about a different domain.

For example: is a different domain from .es

The domain is the name that you will see in the address bar of a browser. In the previous image we can see the domain in the address bar of the browser.

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The domain is necessary to be able to have a website, but it is not the website.

The Dominion we will also use it when writing an email. You will first have the mailbox name, then the at sign and finally the domain name.

For example, when you write to comercial@ your message is reaching the commercial mailbox of the domain

The @ (at) symbol acts as a separator between the mailbox name and the domain.

The domain is necessary to have email but it is not the email.

To be able to have a website and email accounts you need to have, in addition to the domain, an activated hosting. In this link we explain it:

Now that you know what a domain is, let’s see what recommendations to follow to select the best domain for your web project.

Choosing the best domain for your project

Here is a list with my 10 tips or recommendations:

  1. Think of a phrase and concentrate it on one word or several unified words.
  2. Shorten that word as much as possible.
  3. Remove any repeating letters.
  4. Remove numbers, hyphens, and any characters specific to your country (accents, ñ, etc.).
  5. Tell your father to pronounce it.
  6. Let two hours pass and tell your father to tell you the name again.
  7. Tell your mother to write it down for you.
  8. Ask your family and friends for help.
  9. Select and check that you like the result.
  10. Register the primary domain and alternate domains.

We are going to break down these recommendations that I make and see them in more depth.

Think of a sentence and concentrate it on one word

The domain can be a text that reflects your brand name but it can also focus on the objective of your project.

Depending on the web project, you will be more interested in one type of name or another. In general, we can find that:

  • On corporate websites, the domain coincides with the name of the brand/company.
  • On online sales websites, the domain coincides with the name of the product or with the generic name of the type of product.
  • In training websites, the domain name will coincide with the subject matter of study.
  • In personal websites (such as blogs) the domain corresponds to the name and first surname of the owner.

A domain name cannot contain blank spaces (be careful with this!). You have to look for a single word that is authentic, that defines your project well.

Due to the high volume of registered domains, the name you are interested in may not be available. You can search for a combination of keywords that well define the objective of your web project.

One aspect to keep in mind is that there are also a large number of registered trademarks, so I advise you to check that you are not including the name of any of them in your domain name. In this way you avoid possible claims and disputes in the future.

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When I ask you to think of a phrase, I am asking you to reflect on the keywords that will give personality to your project.

Write down those keywords. The domain can be one of these words or a combination of several. Your domain will reflect the fundamental idea of ​​your web project.

Shorten that word to the maximum

Look for a short domain name. A proper length will help users remember your domain name.

You will also avoid typos if they type it directly.

A word of 10 or 15 characters is enough. Try not to exceed that figure.

Remove any letter that is repeated

You should avoid sounds that are difficult to pronounce. If you combine words, the last letter of one may be the first letter of the next.

I advise you to look for words that when joined do not have that effect.

A word that is easy to pronounce is much more likely to be remembered. Our thoughts, and therefore our memories, are built with the sound of words.

Remove numbers, hyphens, and any characters specific to your country.

The human brain does not remember very well the combination of numbers and letters. You just have to think how hard it is for some people around you to remember the number plate of their own vehicle.

Your domain should be a combination of the letters A to Z.

Today we have IDN domains (special format to adapt to the alphabets of different languages) but I do not advise you to include accents or characters such as Ñ or Ç in your domain as they can give you problems with email.

On the other hand, those characters are not available on all keyboards. It can be a difficulty if your users are outside of Spain or if you have to expand your web project to new horizons.

Prohibited characters in a domain name

Your domain cannot contain a comma, period, semicolon, exclamation point, or question mark. You can’t use the underscore either. You can’t use in a domain name: & % $ / ( ) , ; . : _ = ? ” !

The domain can contain a hyphen but you cannot use it to start or end your domain name.

tell your father to pronounce it

Of course it’s a little joke I’m doing to you. The idea is that your domain has to be easy to pronounce.

You can ask different members of your family or friends to speak your domain out loud. If they have difficulties, you should consider a change.

You will have to talk about your project with many people. A desired effect is also that many people talk about your web project.

It is an important reason for you to look for an easy-to-pronounce name. Now you are on time!

Let two hours pass and tell your father to tell you the name again

Check that the chosen name is easy to remember.

Your domain is the name by which they will recognize you. RE-Know or know again. You have told someone in the family the domain name, they know it.

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Now you have to check if a few hours later it RECOGNIZES it.

I advise you to avoid anglicisms and some tendencies that, in addition to making it difficult to remember, may soon become obsolete and may be an obstacle to reaching new audiences.

Tell your mother to write it for you

A domain is a word that we have to write.

Avoid undefined or rarely used letters such as h, x, w, y…

Think about the radio ads of some companies. Unless they are very established brands, how many times do they have to say the domain letter by letter?

Ask your family and friends for help

Explain your project to a circle of trust. Ask them to tell you words that define it. Surely there is one that you did not take into account.

You can also help yourself with a thesaurus (there are plenty of options online). Write those words on post-it and then go discarding the least representative or interesting.

Select and check that you like the result

Once you have refined the words and only 4 or 5 post-its remain on the table, start making combinations with those words. Apply the tips we have seen before and write down the most outstanding results.

Register the main domain and alternative domains

Don’t let a minute go by. Perhaps the domain you are interested in will not be free when you go to register it.

My tip is register the domain with the .com extension and if your project focuses on a specific country, also choose the national extension:

Each country will have its own extension.

How can you register a domain?

To see if it’s free. If so, you can hire the registry.

With the main domain registered, check if other interesting domains are available for your project.

Conclusions

As you have seen in this article, the domain is the word or group of words that will define your web project. With it, users will recognize you. They will use it to send you emails and type it into the web browser to get to your page.

Look for an authentic, clarifying and easy to remember name and register other additional names that are also optimal for your web project.

When your project comes to light, you will be able to make the web be seen both from the main domain and from the other domains that you have registered.

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