In it we are passionate about writing and sharing ideas about electronic commerce, digital marketing, social networks and all those topics that may be of interest or help for those entrepreneurs or owners of SMEs who have entered or are thinking of entering electronic commerce. Our readers come to the blog looking for motivation, recommendations and reliable tools to boost your business and be successful with your online sales.
Also, We highly value the experience and knowledge of specialists linked to these topics. Therefore, if you like to write and have valuable information to spread, We invite you to write on the Tiendanube blog.
Are you interested? Then do not stop reading this guide, at the end you will find the following steps to move forward with your proposal. 📝
Style guide write on Tiendanube blog
As we said before, The Tiendanube blog is a space to share ideas and news about e-commerce, social marketing, online sales strategies and all topics related to the world of electronic commerce. We write for entrepreneurs who are entering the world of electronic commerce, but also for owners of SMEs who already have a consolidated business or a recognized brand and want to continue promoting their history.
It is important that you know that the content we publish is 100% educational (This means that we do not promote products and/or services) since our focus is on disseminating interesting content that adds real value to our readers.
We are always looking for new voices that can add to this great mission, so we welcome you! In this guide we will detail some guidelines so you can start writing on the Tiendanube blog. Are you ready?
1. Always talk to the reader
For that, we recommend you go to the second person singularfor instance: “Today we are going to tell you how to get your online store to appear in the first Google search results”.
2. Check out our language guide
In you will find the answer to some of the most common spelling and linguistic doubts. For example: “is it spelled e-commerce or e-commerce?”
3. Use a friendly and close tone to the reader
The blog posts they teach, but they also entertain in a didactic way. Look at the following example: “let the drums sound 🥁 —The most anticipated topic of this guide has arrived!”
4. Include keywords
It is essential that you use the correct keywords in the title, the description, in some subtitle and throughout the content. Calm! Later we will delve into this topic so that you can optimize your work.
5. Use bold to highlight words or ideas
In general, instead of single words it is better highlight sentences that, read separately, retain the meaning. For example: “Once you have the design of your store defined, you will need to adjust the communication according to your target audience”.
6. Speed up reading
Consider that many people tend to scan the texts instead of reading them; so you can use some techniques to facilitate reading What:
- Uses short sentences and as simple as possible. If there is more than one way to say the same thing, the easiest one is usually the best. For example, don’t write “face”, “face” either “face”, if you can say “expensive”.
- write up short paragraphs (no more than two or three sentences).
- Add a caption every three or four paragraphs.
7. Always include links to the original sources
Either when you use information from third parties or when you refer to a study or a media story. As in the case of bold, it is important that the link read separately can keep the meaning: “you have to show the singularities that attract Mexicans to buy clothes in an online store”.
8. Copying and pasting content from other sites is out of the question
It can bring us SEO problems and even legal setbacks. We only publish 100% original content that has not been previously published.
Learn more…
Article
What is SEO and how do I search for keywords or keywords?
SEO is the acronym for Search Engine Optimizationie optimization for search engines. aim for a website to appear as high as possible in the results when a person performs an internet search, using words related to the content of that page.
An example: if you want to write an article about advertising on Instagram, you can test how many searches have phrases like “how to advertise on instagram”, “how to promote something on instagram” either “how to use instagram advertising”.
This will give you an idea of what the title of the post can look like, as well as how important it is that you include those words in the content itself.
Google Trends is one of the most popular free tools to search for keywords, but you can also try paid (and more complete) tools like , or . All three offer a free trial period. In addition, we share other free tools that could help you when searching for keywords in Spanish:
Before writing your article choose a main keyword and at least two secondary keywords that have a search volume greater than 100 and place them organically throughout the text.
💡 Type: we recommend that the main keyword be the one with the highest search volume.
Plan your article in 6 steps
It’s time to plan your article to collaborate on the Tiendanube blog. Make a note of what you need before moving on to the next step.
1. Title
It has to be eye-catching and include the main keyword related to the topic and should not be longer than 55 characters. Uses Subtitle to better organize the information, and place the main keyword in at least one of them.
2. Content
In addition to respecting the general considerations mentioned above, the post must be written in Mexican Spanish and its extension must be at least 1,200 words. On the other hand, if you add images to the content —for example, screenshots or others that help to better understand something— we ask that they have a minimum width of 700px.
3. Short description
we are going to need a short summary of the article topic that does not exceed 145 characters. The main keyword should also appear here.
4. Featured Image
All items have a featured image with 16:9 aspect ratio (1920px x 1081px is a good size). You can send us one —taking into account the aesthetics of our blog— downloaded from a royalty-free bank like or , or we choose it. As you prefer!
5. Mini biography
All blog posts carry name, surname, photo and a brief description of its author or author.
6. Links
You can include maximum two external links (will be dofollow) respecting the guidelines that we talked about before, in the section “General considerations“. Try to use them only when really necessary. and remember that they should not have a commercial purpose, but to expand the information.
Fill out the form
When you have planned the theme of your article, you have chosen the main keyword and the secondary ones, you will have what you need to fill the .
Once completed, we are going to take a couple of days to review your proposal and, if necessary, we will ask you for some adjustments. After that stage, we will give you green light to move forward with writing the article. When you have finished it, you can send it to the e-mail from which we will contact you in Google Docs or Word format.
After reviewing and editing it, we will upload it to the blog and inform you immediately.
💥Important! In some extraordinary cases, if we consider that the piece does not meet the characteristics established in this guide, we may reserve the right not to publish it.
Checklist to collaborate in the Tiendanube blog
To review all the information that we have just shared with you, we have created a checklist in which you can check if you have everything you need before sharing your post with us:
- Pick a topic related to the world of e-commerce.
- Reply: why is it interesting for Tiendanube readers?
- Choose one main keyword and at least two secondary keywords. Use tools like ahrefs or Ubersuggest to make sure they have a search volume greater than 100.
- defines a title attractive and includes the main keyword (maximum 55 characters).
- Write one description short of the post that contains the main keyword (maximum 145 characters).
- Full of collaboration and wait for us to contact you to start writing.
- Write a original and educational content using a friendly tone (at least 1,200 words).
- place relevant links to the theme of the post and/or the sources cited (maximum 2).
That is all! If you have all the checklist requirements ready, you are ready to complete the form and take the first step to be a guest author on our blog.
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