Have you ever stopped to think about the number of publications that are generated every day on social networks? And if someone wants to search for a specific topic, it is important that the publications are cataloged to facilitate the search, don’t you think? This is the role of hashtags for Instagram.
Hashtags are powerful tools for highlighting and cataloging posts. With them, people who are not yet your followers can access your content and, with it, learn about your work.
Do you want to understand what Instagram hashtags are and how to choose the best ones for your posts? Then read on and find out how hashtags can help you get more followers and increase leads. 🚀
What are hashtags for Instagram?
Hashtags for Instagram are words or short expressions preceded by the symbol “#” (popularly known as “cat”) whose purpose is to categorize content. This means that the tool is used to generate tags that indicate what the topic of the publication is.
Hashtag cataloging allows users of social networks, especially Instagram, to search for a specific topic and find all related posts.
This need to group content by categories emerged on Twitter in 2007 and was born from the users themselves. At that time, people realized the importance of creating labels to organize posts quickly and easily.
The hashtags for instagramIn addition to facilitating the search for image or video content, they also help generate organic traffic to your page, since more people can visit your profile through hashtags.
Currently, in addition to inserting labels in publications of feedyou can also use this tool on your Instagram bio, stories and reels.
💡Tip: Did you know that August 23 is International Hashtag Day? This day was established by Instagram, since it was on August 23, 2007 that the first hashtag was created.
What are the advantages of hashtags for Instagram?
There are plenty of reasons to use hashtags in your social media marketing strategy. However, we list the main advantages of hashtags for Instagram to help you structure your strategy, which are:
- Generate greater reach for your publications
- Increase the number of followers
- Attract more potential customers
- Conversion growth
Let’s look at each of these advantages below.
Generate greater reach of your publications
The main objective of hashtags for instagram is to generate traffic. This means that by using the right keywords, you will give your business more visibility on social media.
The more people know about your profile, the higher the chances of getting more interactions. Instagram allows up to 30 hashtags per post, so you have plenty of opportunities to reach the right audience.
Increase the number of followers
This is because tags help people find content that is more aligned with their interests, especially if you work with a niche market. For example, if your business is shoes for dogs, just add the hashtag “#ZapatosParaPerro” so that potential customers find your product.
Additionally, when people find profiles that produce quality content aligned to their interests, they tend to follow these accounts and eventually become customers.
Attract qualified prospects
It is normal to have followers who do not want to buy your product. However, you must be clear about how qualified your audience is to buy your product or hire the service you offer.
Therefore, the more aligned your Instagram hashtags are with your target audience, the more mature the audience that will reach. Also, it is possible to create a social media strategy to qualify your audience.
Conversion growth
All the advantages that we mentioned earlier result in this, which is the conversion into customers. It is important to clarify that hashtags are not the only way to increase sales on Instagram and that they are part of a strategy, added to other tactics, to increase the conversion rate.
Therefore, we can say that publishing content aligned with the interests of the target audience with the correct hashtags can boost e-commerce sales on the social network.
What are the most popular hashtags in the world?
In 2021, the website analyzed 1.7 million hashtags to find which ones were the most popular among Instagram users. After collecting the data, the team came up with 300 hashtags. However, to facilitate the analysis, it was necessary to group the most popular hashtags by theme.
Let’s see below what they are the best hashtags for Instagram according to market niches:
Fashion
Fashion Instagram profiles are very popular among users and bring positive results for companies in this sector. If you sell clothes online, then use these hashtags to increase the reach of your posts:
#fashionblogger
#fashion
#style
#ootd
#model
#dress
#fashion
#look
#shopping
#outfit
#shoes
#fashionist
#stylish
Beauty
Those who own businesses related to beauty such as hairdressers, cosmetics sales, consulting, among others, need to be aware of trends and developments in the area. To do this, nothing better than using the correct hashtags for Instagram in this sector:
#beauty
#makeup
#hair
#nails
#makeupartist
#nailart
#hairstyle
wellness and lifestyle
Another category of interest among Instagram users is lifestyle. Topics related to this niche include health, wellness, and healthy living practices. Take a look at some of the most used hashtags:
#sexy
#sees it
#beautiful
#happy
#cute
#selfies
#I
#friends
#fun
#smile
#Familia
#life
#amazing
#motivation
Fitness
Fitness content is very popular on Instagram, mainly because people are increasingly looking to achieve a healthy life through physical exercise. These are the best hashtags on the topic:
#fitness
#gym
#workout
#fit
#fitfam
#bodybuilding
#training
#nike
#fitnessmotivation
#sport
#yoga
Pets
Pet owners are a highly engaged audience for news and trends in the world of pets. So if you run an online pet store or sell pet supplies, be sure to use the following hashtags:
#dog
#cats
#dogsofinstagram
#catsofinstagram
#puppy
#dogs
#cats
#pet
#dogstagram
#instadog
#animals
Food
The food niche, which involves not only healthy foods, but also the so-called #pornfoods, that is, dishes presented in a glamorous way to attract and captivate people. See what the main tags are:
#food
#instafood
#foodporn
#vegan
#breakfast
#chocolate
#coffee
#prescriptions
💡Tip: to take advantage of this hashtag add the name of the dish and its main ingredients.
Nature
In Instagram there is no lack of images of sunsets, mountains and natural landscapes of all kinds. To make your posts successful, use one of the hashtags below:
#nature
#summer
#sunset
#beach
#sun
#sky
#flower
#mountains
#view
#toilet
Travels and tourism
Those who have a tourism or travel business can also take advantage of hashtags for Instagram and show their followers the beauties to explore. Take a look at the most used tags:
#travel
#travelphotography
#instatravel
#vacation
#trip
#london
#japan
#nyc
#Brazil
#Paris
#Indonesia
#instabul
#travelgram
Photography
As a social network with strong visual appeal, Instagram is the perfect platform for professional and amateur photographers to showcase their work. To give visibility to your photos, use the following hashtags:
#photography
#photo
#vsco
#vscocam
#photographer
#blackandwhite
#photoshoot
#Canyon
#nikon
#photographer
#photography
💡Tip: a good practice when using this type of hashtags is to put # of the place where the photo was taken and the type of photo, examples: #CDMX #fotografiaurbana #fotodeproducto
Art
Those who sell artwork, crafts, or designer items online can also choose the best hashtags to boost their posts. Here are the most wanted:
#art
#design
#handmade
#artists
#drawing
#illustration
#architecture
#vintage
#artwork
#sketch
#painting
#interiordesign
#picture
Music
New and established artists use the platform extensively to promote their work. The most used hashtags to attract new listeners are the following:
#music
#music
#musicians
#livemusic
#newmusic
#instamusic
Marketing
Instagram is full of marketers who give advice and explain concepts and strategies in the field to their followers. To reach the right audience, the most used hashtags are:
#blogger
#tiktok
#comes out
#video
#Youtube
#tumblr
#influencer
#digital marketing
#marketingtips
Humor
Instagram users not only consume informative content. Humor pages are very famous and are often very successful. The most used hashtags to group humorous publications are:
#memes
#LOL
#memes
#dankmeme
#memesespañol
#memesdaily
#memestagram
Finally, the last category included in the survey includes hashtags created by the social network itself to increase engagement on Instagram. The list of tags is very extensive, but these are the main ones:
#instagood
#picoftheday
#follow
#instagram
#tbt
#repost
#nofilter
#explore
#instafashion
#travelgram
#insta
#tb
#top
How to use hashtags for Instagram correctly?
Here are some tips to choose the right hashtag for Instagram and attract more people to your profile:
Keep hashtags organized
Choose the best hashtags before posting content, even during the planning stage. To keep everything organized, create a spreadsheet or document where you can list all the hashtags you’ve used. This is a great way to find the ones that provide the most results.
Do not exceed the number of hashtags
Instagram allows you to add up to 30 hashtags per post. However, you don’t need to include that many, as it can affect your reach. So to attract the right people without negatively impacting your posts, use just five hashtags.
Use short words and terms
Hashtags that are too long are often under-searched, because they are difficult to type and read. So choose short words, that take the user directly to the topic of interest, and that have a good search volume.
Try to be very specific
To reach your right audience try to use words that are aligned with your niche. Remember: lower search volume and more targeted hashtags are better for your business if you work in a very specific niche.
perform tests
Finally, there is no magic recipe for using Instagram hashtags. The best way to find out which ones will get your business off the ground among users is to test them.
conclusion
We hope this article has…
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