Many people know the importance of placing their brand on the digital stage, in the end, the Internet is one of the first places someone uses to look for solutions to a problem.
However, most faces a difficulty with its consequent question: can I create a website for my business without help?
There are few who know programming and those who want to have a website generally hire developers to carry out this task. Of course, this is a good idea, especially if you have the conditions to invest in this type of service.
However, what happens is that hiring a developer can be more expensive than you expected and, therefore, you may think about abandoning the idea of designing your own website. But, what many do not know, is that it is possible to do it on your own, even without having much knowledge of programming. And that is what we are going to talk about today.
Discover, in this post, how to create a web page and start investing time in this strategy to.
What is the difference between a website and a blog?
This is a good question. It is very common for people to use a website, a blog and even the as synonyms, have you noticed? However, when you are thinking of starting a digital business, knowing which of them you need to create is essential.
What is a web page?
The web page of a company or professional is a digital address that presents the visitor with its services, differential elements, set of products, contact forms and other information.
It can be organized by pages, which can appear as tabs in the website layout. In them, you can place items such as:
- home page, where there will be prominent elements and access paths to the others;
- “Who we are” or “Professional CV”, which describes the company, or the professional and their training;
- products or services, showing the set of items that can be purchased with brief descriptions;
- units of the store or franchise,
- Location;
- how to buy, in case it is not an ecommerce;
- contact information.
This information guarantees that the visitor knows the business or the professional and knows how they can be hired. They are static data, that is, they do not require frequent updating.
In the case of products, the description shows their characteristics, but, as it is not a the purchase will not be finalized in that environment.
Except for the contact page, all the others are not made to stimulate an interaction on the web page, but serve to lead the visitor to another point of sale or start a relationship with the professional.
What is a blog?
The , on the other hand, function as a place for regular, up-to-date check-ins on a topic. They can even be organized by pages, if the niche allows it.
A food blog, for example, can have pages that organize recipes, chef tips, events, for sale etc
This digital management model requires commitment and interaction. Therefore, it is necessary to create optimized posts with to achieve higher positions in Google search and thus attract organic visits, without a payment boost.
Good advice is to read the bloggers bible, which brings the best practices and strategies to manage blogs. ¡Just click on the image below!
Blogs are also excellent for strengthening the authority of an ecommerce or professional, showing that they are up to date on the subject and that their information is relevant and applicable.
So, we can say that the main differences between the two are in their purposes and type of management: the website focuses on the description of the business, like a business card, and the blog on the relationship with the public to promote itself and generate opportunities and .
Why does your business need to have a website?
Before teaching you the step by step to create a web page, we need to explain to you why this is a goodwhether online or physical.
You must have already realized that it is increasingly common to search for solutions to problems and resolve doubts on the Internet.
When it comes to buying a product or hiring a service, it’s no different: people search search engines, such as Google and YouTube, for solutions to the purchases they want to make.
For example:
If someone wants to buy a sofa, it is very likely that, before going out to look for that product in a physical store, they will do an Internet search to find out the prices and types of sofas that they will be able to buy.
Having a website is a great way to reach potential customers and even maintain a relationship with your customers. This happens because you can make your website a showcase for people to get to know your products/services and, mainly, so that they understand your brand, your values as a company and know exactly what you have to offer.
What types of web pages exist and how to choose one?
Knowing the types of web pages is very important, and your marketing strategy should start from here. For this reason, we present you point by point each one, so that you can choose with all of the law which is the best for your business.
1. E-commerce or online store (virtual)
E-commerce is also known as because its main objective is the sale of products or services, without the need for physical premises. Therefore, the customer must find accurate descriptions of products and prices on your website.
For your online store to fulfill its role and sell, it is essential that you have a payment page, or checkout, in which the user can finalize the purchase of the selected items. In short: an online store facilitates the direct sale of your product.
These types of websites are a good option for clothing stores and delivery services. However, keep in mind that designing an e-commerce website is synonymous with continuous updates, which require keeping an inventory to communicate out-of-stock products and those that have just arrived.
2. Institutional website
An institutional website is the business card of your business in the digital world and one of the pillars of Marketing Its objective is to show all the relevant information about the company in a clear way, such as mission, vision and contact informationso that those who visit it can choose the best way to communicate with you.
These types of web pages are essential for any business, even more so for those with a defined audience.
Applying some marketing strategies is key to boosting your institutional website. For example, you can opt for content marketing when developing a corporate blog. In this way, you offer useful content to the visitor without directly talking about your product or service.
3. Mini website
A it is a site made up of one or a few pages, whose purpose is to communicate directly and objectively with whoever accesses it, but with a simpler approach. The minisite is widely used as an extension of the main website of a business, helping to promote a particular product.
In this way, visitors come into contact with the product and are redirected to the purchase page. It should be clarified that the minisite is different from a landing page, which we will explain below.
In general, the minisite is intended to sell something concise and concrete. The landing page, or landing page, focuses on capturing potential customers. That said, it is important that you think carefully when choosing the ideal type of page for your business proposal.
4. Landing Page
The an external page to the main site. It is used within the content marketing strategy and aims at conversion. For example, you can offer an ebook in exchange for user information, such as email, phone and other data.
In this way everyone wins: the user receives quality and free content and your business generates a or potential customer. For this to work, you need to add a CTA (call to action) button so that the user is redirected to the conversion.
5. Hotsite
A hotsite is very similar to the destination page or landing page, but it is used seasonally, on specific and indicated dates. For example, you can create a hotsite at Christmas time, exclusively to give more prominence to this campaign. You also have the option to design a website when you launch a new product.
6. Blogging
Blogs are like a virtual magazine in which you publish content of interest to your target audience. It is part of the content marketing strategy and presents goals such as:
- become a benchmark in the market;
- educate the market about a product or service;
- increase traffic and recognition of your brand;
For these reasons, creating a blog is a good option to get closer to your audience.
7. Dynamic web page
A dynamic web page is an institutional website, but more complex. The difference is in the use of more advanced programming features that provide better access with a full user experience.
This type of page is a good option for companies of different sizes, as it offers excellent results both for those with a greater investment capacity and for those with limited resources.
Is it possible to create a web page without help?
As we mentioned before, you can create your own website without the help of an expert. as programmers or .
Actually, we all know that if you have some knowledge of programming, you will be able to make your website more easily and, mainly, with more resources.
However, if you do not have much knowledge on the subject, you can follow the step by step that we will show you in the next topics.
It is important to remember that when we talk about something related to programming language, that is, coding standards, such as JavaScript, it will always be difficult for someone who is just starting out and knows nothing about the subject.
But, if your goal is to get your website up and running just to start, you can create something much simpler, and when you feel the need to improve, you can invest and hire someone to make some modifications, or study more about programming to do it on your own.
We want to make it very clear that we are not going to teach you how to design a web page with various resources and specific plugins, because our goal is for you to have a website that works as one more tool for.
Step by step to create a web page
If you have come this far, you have probably realized that having a website is essential to increase the reach of your business.
From now on, we will show you the practical part and we will help you with a step by step so that you can create your website without help.
There are various tools available on the internet, paid and free, that allow you to create one.
What you need to do is analyze your type of business and then choose a…
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