How to create an account in Google Analytics: step by step

In this article you will find the steps to follow to create an account in Google Analytics, the famous measurement tool that allows you to obtain statistics of your website to understand user behavior.

Through this free platform you will be able to know everything from the purchase process of your potential customers, to the details of the most visited pages of your online store.

It is important to note that this information is anonymous. That is, you will not be able to know which individuals were the ones who carried out a certain action. The goal is to analyze user behavior a general level.

Steps to create an account in Google Analytics

To get started with Google Analytics you have to follow these steps:

1. Go to the official website and click on ‘Start for free’:

two. If you already have a Google account, enter your Gmail address and password. If you don’t have a Google account, you can.

3. Click ‘Start measuring’:

Four. Fill in your account information:

5. Finally, copy the tracking ID that will appear at the end of the form and, if you use Tiendanube, you just have to paste it in your store administrator. Therefore, you don’t need to contact your webmaster not have technical knowledge. If you don’t use Tiendanube you can go directly to the next step (and after!).

So, to link your Google Analytics account with your Tiendanube and measure the visits you receive in your e-commerce, you have to enter your administrator and click on ‘Settings’, ‘External codes’ and, in the ‘Google Analytics code’ field, paste the code. Finally, click ‘Save Changes’.

If you don’t use Tiendanube and you want to install Google Analytics, copy that same code and paste it on all the pages of your site before tags .

It is very important that you paste it on all the pages because if not, you will not be able to measure the traffic of the pages that do not have the code.

Once the code is installed, the tool will start analyzing the traffic information. Remember that you will not be able to measure the data prior to the date of installation of the code.

Are you ready?

Using Google Analytics in your online store you will be able to access valuable information about the behavior of visitors. Thus, you will be able to understand from which pages people arrive and which are the most visited products, among other data.

To learn more about Google Analytics, read this.