How to define the mission and vision of an online store

In previous articles we were describing the environment in which your brand moves through some tools for analysis, such as , Y .

Now it’s time to start develop strategic plan to determine the game through which you intend to participate.

Before making any marketing or advertising plan to position your brand on the internet you need to imagine how you want your brand to be in five years and how you are going to achieve it.

Is about define the vision and mission of your businessan action that It will allow you to direct your efforts towards the same point of reference.

A tool that you can put into practice to carry it forward is .

Next, we share a couple of tips so you can implement them in your business.

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Define the vision: how do you want your brand to be in five years?

It is essential to be clear about how you want your brand to be recognized in the long term so that all the actions you carry out on a day-to-day basis make sense.

Define a vision, maintain it and anticipate events It is one of the most recognized strengths in a good entrepreneur. To achieve this, I suggest you think about the following points:

• The scope you intend for your brand in the next five years: do you want it to be recognized locally, provincially, nationally, regionally, internationally?
• The essence of your business: Under what differential are you going to be a leader? Are the designs what differentiate you?; the selection of products?; prices?; the innovation?
• Why they will choose your brand and not another.

Although it is a difficult goal to achieve, must keep some logic with the budget and the investment allocated to the project. It is useless to consider a vision impossible to achieve.

Define the mission: how are you going to achieve your vision?

If developing vision is about imagining the future, the mission has to do with the situation, with the current market situation and the competition. It is advisable that you ask yourself these questions:

• How are you going to deploy your game to set yourself apart from the competition?
• What are those current needs that you decide to attend to?
• What is the problem of the sector that you are going to attack being effective and efficient?
• What actors intervene in your environment and can exert some kind of influence?

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Synthesis

By defining the mission and vision of your company you will be able to set a long-term goal (we can talk about the need to be), and specify how it is intended to be achieved from the reality of the current scenario (the it must be), in sentences of approximately thirty or forty words each.

Based on these premises, it makes sense to talk about business strategies and any plans and actions that are implemented must be aligned with these objectives.

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